Want to increase engagement? Post new content (at least) every week.

Fans want to stay connected to you, but they’re not going to spend their free time refreshing your site, hoping some new content pops up. (That’s what Twitter, Facebook, and Instagram are for: a constant stream of stuff.)

But let’s say you have a blog on your musician website. And let’s say you commit […]

I’m looking for your “listen” link – where is it?

Someone just told me about your band. They’re sure I’ll like your music a lot. I trust this person so I’m gonna give it a shot! But, just so you know, it’s 2017 and I’m not looking to spend more than about 45 seconds searching around for your music.

I’ve got my phone in […]

Don’t feel obligated to link to your social networks if you’re not using them

Not keeping up with your Twitter account? Don’t link to it!

Social networks can be tough to stay on top of. Musicians today might feel obligated to be active on every popular social network, which can often lead to account creation (with the best of intentions), a short period where you engage with the platform […]

Two fresh new themes available in your dashboard now

How do you prefer your HearNow – light or dark?

Thinking about a new look for your site? Now’s a great time. There are two new themes in your HostBaby dashboard right now, each a variation on our popular HearNow mini-sites.

With a clean interface, prominent sidebar elements, and simple header navigation, this theme is […]

Want press? Provide press-ready photos!

It’d be great to get some press for your music, right? It’s really not a far-fetched goal for any musician: papers, weeklies, blogs – they all need content, and you could be that content! But you could just as easily miss that opportunity by not making it simple for the author to write about you.

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You want visitors to take action. Make it easy!

What do you want people to do when they land on your HostBaby site?

You may have multiple answers to this question (download a track, sign up for your email list, follow you on social networks), but you should have ONE answer, one goal that supersedes all the others, and it should be clear upon […]

This tweet better not be about you!

This is a real tweet from a real person who does artist management and PR in Los Angeles. She’s not talking about you or your band, is she?

If you’re not making it simple to contact you through your website, you’re at risk of missing out on a lot: gigs, press, heck – even sales. […]

Summer’s almost here – get your gigs on your calendar!

Got some high-profile gigs coming up? Got some low-profile gigs coming up? Got a clear calendar you’d like to fill? The summer’s fast approaching, and eagle-eyed music-loving pre-planners will be looking to schedule their weekends, months in advance.

Make it easy for ’em! Get all your upcoming gigs (no matter how big or small) listed […]

Make sure your website links to your music on Spotify

We’ve talked before about making it easy for fans to find what they’re looking for within seconds of viewing your website, and this tip is along those same lines: Potential fans will be looking for a link to your music on Spotify when they hit your site, and you need to make sure it’s there!

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Using HostBaby’s video pages to build your YouTube channel

Couple quick questions: Are you putting your music on YouTube? If not, you should be! It’s the #1 music-discovery platform in the world and CD Baby can help you get paid for your music’s use on YouTube, whether you put it there or not. Already got your music (or at least some of it) on […]