People scan when they read websites. They don’t read every word. It’s just a side effect of our caffeine-infused, technology-addled brains.
So, to make it easier for readers to quickly discern what you are jabbering on about, make liberal use of the following techniques:
1. Learn to love lists. Lists are easy to read. Lists with bullet points are even easier to read.
2. Double space between every paragraph. It gives your text room to breathe.
3. Use headers that describe what the text that follows is about.
4. Never use fancy fonts for body copy. Use something like Helvetica, which is easy to read. Continue Reading . . .
Sometimes visiting a website can be like visiting an amusement park.
You walk into it for the first time and your expectations are high. It seems like there’s lots of fun stuff to do, but you may not know where to start and you don’t know what choices will bring the most fun. So you start scanning the landscape looking for signs, looking for the biggest or shortest lines, looking for something to grab your attention and say “this way to the best ride you’ll ever experience.”
As a website owner, you can help direct the glazed-eyed visitors by reducing the distractions that do not contribute to your primary website goals.
1. Don’t use auto-play on videos or audio. There’s nothing quite as off-putting as a website that starts blaring audio as soon as you land on it. Let your visitors hit the play button themselves. Continue Reading . . .
Today, the web is a whole lot bigger than it used to be, but it’s also a lot easier to create and manage a website. You don’t need to know how to write or read code or use complicated programs. Creating a website is quite easy. The real challenge is standing out amongst the millions of websites that are competing for attention on the Web.
In order to boost traffic, sales, and return visits, it’s important to highlight the goals you have for your website.
What is the most important thing any given visitor on your website can do? Sign up to your email list? Buy a product? Download a file? Leave a comment?
When you ask your website visitors to do something on your website, it’s called a “call to action.” Calls to action are found everywhere on the web: “Sign up here!” “Join my mailing list,” “Fill out this survey,” “Buy the eBook.” Commands like these are a simple and effective way of letting your website visitors know what to do when they land on your website. Continue Reading . . .
With HostBaby’s new music pages, you can easily import your CD Baby albums and tracks into your HostBaby audio page, where we’ll link up your artwork, format everything to match your theme, and even make a “buy” button that links to your CD Baby album page. Want to link to another store? You can do that, too. Want to upload tracks that aren’t on CD Baby? No problem.
It’s easy to set up, easy to use, and comes with every HostBaby site! Log in today, try it for yourself, then tell your fans to check out your new page and share it!
Found any unique ways to draw attention to your new music page? Let us know in the comments!
It’s amazing how simply changing the background image on your website can make it come alive. That’s why we’ve compiled 25 free website backgrounds created by our in-house designers at HostBaby. These backgrounds can be easily added to any HostBaby Site Builder site with just a few clicks. If you have a self hosted site, you are welcome to use these as well. We’re gonna just let these backgrounds go like a suitcase full of money on the interstate. Grab as many as you can!
Check out the samples below and click the download links to get the real deal! (Note: Depending on your computer set up, you may have to right-click on the link (Cntrl-click on Mac) and select “save as” to save the image)
Background images 1-10 are available in two sizes. The dimensions of the larger images are 1920×1234. The smaller ones are 1400×900.
What if your coveted .com domain name is taken? Should you settle for a .net, .org, or one of the new domain extensions like .best, .buzz, or .cool? What if your domain name is being held ransom by a domain-reseller who wants thousands of dollars for it or won’t even return your emails?
Is it worth changing your artist name or business name if you can’t find an available .com domain?
Well, the answer to all these questions is: it depends.
And before you make your decision, there are a number of things you’ll want to consider.
One of the first things to consider is whether the domain name you want is actually a good domain name. The last thing you want to do is to waste time and money on a domain name that doesn’t do a thing for you.
Qualities of a great domain name
Great domain names share certain common characteristics. You’ll want to make sure your new domain name qualifies for most if not all of the following:
- It’s short
- It’s easy to remember
- It’s easy to spell
- It’s easy to read (Make sure your domain name doesn’t spell something unexpected when the words are back to back)
- It uses your artist/business name
- It doesn’t use numbers or hyphens (the exception being that your artist/business name contains numbers or hyphens. For example: blink182.com, century21.com, etc.)
(Bonus: You get brownie points if your domain also communicates something about who you are or what your site is about–while remaining short and memorable of course)
Continue Reading . . .
Data from Google can tell us a lot about what’s popular in the world. After all, when people are curious about something, generally they will “Google it”. In fact, Google has created a website called “Google Trends” that lets you track the popularity of search terms over time. It even lets you compare musical genres. Is the music you play in popular decline? Or are you riding the tides of increased popularity? Below is the Google trends report for “rock music” versus “pop music.”
Continue Reading . . .