You give a little, you get a little. It’s the way of the world, and most people in the music biz will tell you that when it comes to building your email list, the easiest way to do it is by offering something of value in return for a potential fan’s contact info. More often than not, that “something” is your music. And I’m here to tell you that it’s a great idea, it’s worked for tons of artists, and you should totally do it. Unless you don’t want to.
And that’s fine! Not everybody wants to give away their music, and after all, it’s yours and you don’t have to. But you still want to build an email list, right? Of course you do. So here are 5 ways to do it without parting with your product:
1. A great call-to-action featured prominently on your site.
The classic. Have an email signup form on the front page of your site and make sure it’s an eye-catcher. Continue Reading . . .
Adding some holiday flare to your website can increase engagement, deepen relationships with your fans, and let visitors know that your website is an active place where the landscape changes just like the seasons. It’s really not all that different than decorating your home with garlands or lights. And like any holiday preparations, some people go all-out, with thousands of lights and a nativity lawn-set, and others to choose to do something small like a simple wreath on the front door. The extent and style to which you celebrate the holidays on your website is up to you. Be creative. If you’re a death metal band you might feature Santa wielding battle axe rather than a sprig of holly or a cup of cocoa. Do what you think will resonate best with your fans.
Here’s 6 holiday tips for spicing up your site for the holidays:
Continue Reading . . .
Your fans and followers have supported you all year — sharing your content, attending your shows, buying your merchandise. Now it’s time to show them, with a simple holiday video, that you appreciate their support. And luckily you don’t need a big budget or expensive equipment to deliver this important message.
iPhone or Android
Gratitude for your loyal fans
A song to sing, poem to read, or message to share
A quiet room or outdoor setting to shoot the video
One fan, friend, or family member to assist with camera
A YouTube account
Social media profiles, blog, and email newsletter
Ok. Ready to begin?
Allow one hour for preparation. One hour to cook. One hour to serve.
First — come up with an idea that excites you. Continue Reading . . .
The Web is called ‘The Web’ for a reason. It consists of billions of pages, knit together by a vast network of links. This ‘web of links’ gives the Internet both form and function. If they didn’t exist, we’d all be stuck on the same webpage for an eternity and it would be quite boring. But links do more than just create the structure of The Web; they also allow us to travel through it. Links serve as portals from one web page to another. Over time, links also become an indication of the popularity or success of any given website or webpage. Popular webpages naturally get lots of links, as well as shares on social networks. Search engines then use this link data to asses the usefulness or popularity of a given page, and websites with a large quantity of quality links get more traffic from Google and other search engines.
Continue Reading . . .
Improve your website’s readability with these 10 easy text-formatting tips
I don’t care how interesting your writing is; if you haven’t formatted your copy with a web audience in mind, you’re probably turning people off from your content before they start reading.
Even if your blog posts, articles, or news updates tend to be longer, in-depth pieces, a web page shouldn’t look like a Herman Melville novel.
You want to get people immersed in your subject immediately. And that means — you guessed it — text formatting!
1. Use headers
See what I just did there? I used a header (a line of larger font that introduces a new section)! Headers are a great visual way of controlling the pacing of the information on your web page. Headers also help frame the content for readers so they can more easily scan through the text.
A simple time-management tip for bloggers
I have a site, for my music, that I update with new content every week. I’ve updated my website every week for the past 250 weeks, missing only a small handful of weeks due to vacations, holidays, etc.
A few months ago a friend asked me how I keep up with it. This is what I told him: I picked a day.
I picked a day of the week that was traditionally my most “free” day, and I decided that would be the day I updated my site. Every week. And I stuck to it. I actually changed the day once, a few years back, but I still had a specific day that served as my weekly deadline. And if something came up, like being out of town for work or having a show to play/attend that day, I’d do it the day before, morning of (instead of at night, when I usually updated), or well in advance and schedule a blog post to publish on my particular day.
Harnessing the power of habitual website visitors
I initially came up with this approach because I knew that if I set a schedule for myself, I was more likely to Continue Reading . . .
How to create an email newsletter that drives engagement and boosts sales this holiday season
20% of all music sales happen in the last six weeks of the year. Similar holiday sales spikes happen for books, art, and almost every other product on the market (except for bug spray and bathing suits).
Of course, with the boom in sales comes a huge increase in marketing emails, too. Why? Because email is still one of the best ways to reach fans and buyers — and everyone out there with something to sell knows it.
To make your emails as effective as possible this season, they’ve got to stand out above the rest of the noise in peoples’ inboxes. Here are five ways to make sure people are seeing, opening, reading, and acting on the info in your emails.
There was a time, in the halcyon days of the mid-to-late 90′s, when you had a legitimate shot at getting the exact website address you wanted for your band. Sure, it wasn’t guaranteed, but you definitely had a better chance than you do now.
With the rise of obnoxious domain-name squatters (people who buy up web addresses to sell at a profit) and a solid decade of the entire world making a home on the Internet, it ain’t as easy as it once was.
But don’t be discouraged!
Picking the domain name for your band may end up being more of a challenge than you initially anticipated, but you can still get a great web address.
You have a very original band name, and obtaining YourBandName.com isn’t any harder than registering it. Say what you want about Limp Bizkit, but I guarantee LimpBizkit.com was more than available when they were starting out. Heck, it even worked for Goat Desolation.