If you want bloggers and journalists to write about your music, and if you want to impress talent buyers so you can play more gigs, you need to make it easy for them to write about you or get a feel for your music by providing them with all the essentials.
A few weeks ago, I listed the 10 things that every musician website needs to have in order to make the job of talent buyers and editors a little easier. But there’s one other, simple thing you can do to increase your chances of getting written about or booked for the show.
Create a zip folder that includes:
* a one-sheet (PDF) or bio (Word doc)
* 2 or 3 high-res photos (at least 300 dpi) in both landscape and portrait orientations (because you never know what publication or website will need)
* any articles, reviews, press quotes, or press releases that might be useful to a journalist or blogger Continue Reading . . .
Get a new domain extension made just for musicians!
Do you want your website’s domain name to stand out from the pack? We’ve got the inside track on two new extensions perfect for today’s independent musician: .rocks and .band.
That’s right, you can now own yourname.rocks or yourname.band!
And through March 31, 2015, you can save big on registering your new domain, with .rocks extensions for just $9.95, and .band extensions for just $19.95.
IMPORTANT: you do NOT need to host with HostBaby to have us reserve a .rocks or .band domain name for you. Continue Reading . . .
Chances are good the majority of people who come across your music will do so online. If it looks like your website hasn’t been updated in a while, people will assume you don’t take your music or your music career seriously — and they certainly won’t be sharing your content with their friends.
To make sure this doesn’t happen, let’s take a few minutes and look at six quick ways to get your website up-to-date.
1. Remove dead links or links to social platforms you don’t regularly use
No one wants to visit you on Twitter if you never tweet.
2. Update your concert calendar
List every event you’re playing, big or small, because visitors want to see that you’re active in your music. If you’ve stopped performing for a while, mention that at the top of the calendar: “We won’t be playing until Fall of 2015 because we’re recording some new songs that we’re really excited about. See you in October!”
Continue Reading . . .
You’re on a blog for a hosting service, so hopefully you don’t need any convincing about the importance of a website.
But just in case you’re one of those musicians who think that having a Facebook, Bandcamp, or ReverbNation page is the same thing as having a web presence, read THIS.
In that article, I speak with two talent buyers from a well-respected music venue about the importance of band websites.
Hint: if you don’t have a website, you’re probably not going to get the gig — and you’re certainly not going to get any extra promotion!
Click HERE to read why.
How to post new content regularly on your website or blog
Nothing says, “I don’t care and neither should you” like a prehistoric event calendar and a blog post endorsing Ross Perot’s presidential candidacy. Even die-hard fans will give up after a few visits to a stagnant website. If you want your audience to keep coming back you have to give them something to come back for.
Luckily, it doesn’t take a lot of time to keep your website fresh. Upload a few photos, post a funny video, add a link to an interesting article, give a brief update on your current project or update your calendar with upcoming events.
If you can, try to update your website once a week. Your fans will appreciate it.
Here’s some quick tips: Continue Reading . . .
In order to create the best possible experience for visitors, you need to make sure your website looks great and works well on mobile and tablet platforms.
At least 20% of your traffic probably comes from mobile and tablet devices. If your website doesn’t work well on mobile, you’re neglecting two out of every ten visitors to your website.
While dedicated mobile websites were popular in the past, the best solution for creating a website that works great on mobile devices is to make sure your website uses responsive design. Responsive design is Google’s recommended format for handling websites on mobile devices. It’s no joke. A responsive site will automatically resize to fit any screen size—so you don’t have to pinch-and-zoom just to read text.
3 Quick Tips
Continue Reading . . .
While many website owners worry about how discoverable they are in traditional search engine results, there are many additional ways to be discovered online. Google Image Search (and other image-based search engines) can be a valuable source of traffic. Best of all, Image search is not as competitive as traditional search results so you have a better chance of ranking well.
Optimizing your images for search is easy to do
There are three ways to describe your image for Google:
1. File Name
2. Title Tag
3. Alt. Tag Continue Reading . . .
You don’t have to be a great designer to create an awesome looking website. There are so many beautiful and customizable web templates available that there’s little excuse for publishing a poorly designed website. The web is a visual medium and if you want to stand out, your site needs to look great.
Sometimes changing just a few minor things on your website can improve your site design tenfold.
Remember, the best design is often design that does not call attention to itself.
Quick tips to better web design
1. Stick to a color palette.
Try to limit your website to just a handful of colors. Be consistent and use a site like www.colourlovers.com to pick out a killer palette. Continue Reading . . .