Make your website social-media friendly

Web optimization 101: socialize your website today

We’re now a decade into the age of social media. Social media is how people use the Internet. If your website isn’t social, you could be losing out on loads of traffic. The bare minimum you should have on your website are “follow” buttons so that people can […]

10 free things to add to your website

There’s just about a ba-zillion website widgets and apps floating about the interweb. Some are super useful and some are not. But who wants to weed through a ba-zillion of anything to find the good ones? Nobody, that’s who! Not even me. That’s why I looked at just a fraction of a ba-zillion and chose […]

How to create a successful online presence for your band

Creating a successful online presence for your band should not seem like a mystical impossibility. We’re no longer in the “wild west” era of the internet. It’s not a crapshoot. We’ve actually figured out a ton of stuff about how to be successful online, so creating a successful web presence is no mystery.  There are some […]

The easiest way to keep your web content fresh…

… is also the #1 thing people forget when they’re trying to stick to a content calendar

I have an Atlantic Monthly problem, and it’s this: every time I see an Atlantic article that someone has posted on Facebook, I click it, read the first few paragraphs with great interest, and then remember that I don’t […]

Turn quotes into sharable art: meme creation tools

You’ve seen them in your Facebook feed: images and text married together in sometimes meaningful and sometimes hilarious ways. There’s memes, demotivational posters, inspirational quotes, cats with funny captions, and more. Well, now you can be an author of such wonders yourself. Check out the list of online tools below and start creating your own […]

10 point checklist for optimizing your social media profiles

Grow your web presence

Building your web presence means you want to be in as many places as you can. After all, you want your fans to easily find you on their favorite social networks. But just being on a social network is not enough. In order to ensure that you are easily found, and […]

Why your band needs a website

I’m not going to beat around the bush. If you’re serious about your music–your band needs a dedicated website.

Not a webpage, not social profile, not a Tumblr or a Blogger, but an actual honest-to-goodness hosted website with your own band name nested between the ‘www.’ and ‘.com.’

Yes, I’m biased. I work for a service […]

Why you shouldn’t link from Facebook to Twitter (or vice versa)

“But,” you’re already saying, “those are my two main outlets for connecting with fans! It seems like they should go together.” I’m totally with you. But they don’t go. Or more accurately, they don’t always work well with each other.

I’ll explain why, and when I do, I have a feeling you’ll realize you already […]

Are your Facebook posts irrelevant?

Geo-Targeting Your Facebook Posts

Why targeting your Facebook posts is a MUST

If you manage a Facebook page with a national or global following, one of the quickest ways to KILL your fan engagement is to send out posts without using Facebook’s targeting tool. We’ve talked about this before in “How to Geo-Target Your Facebook Posts,” but I […]

Your headlines are annoying. Here’s how to make them better.

Write better headlines that work for search as well as social

If you want to build your web presence online, you better get good at getting people’s attention. It’s a free-for-all out there, and crafting a smart headline is one of the best ways to get likes, shares, and better search rankings. Online publications like […]