Use a HearNow page to promote your new release

HearNow is a beautiful, clean, one-page website featuring your CD Baby release. You can link to this page on all the places you’d normally use to promote your music: It’s great for Facebook, Twitter, your mailing list – anywhere, really! It’s responsive, so it’ll look good on any screen it’s accessed on, from the […]

Feature Fans on Your Site. Collect Karmic Rewards.

Having (very) recently experienced the birth of my first child, I think I can say, with a reasonable amount of certainty, that humans have a pretty primal desire for care and attention. In fact, I can’t put down my son for more than a few minutes before his cries announce a desperate need for these […]

Can all your web marketing efforts fit inside this matryoshka doll?

A friend of mine went on a business trip to Abu Dhabi a few weeks ago. I told him to get me a souvenir. What did he bring me? A set of Russian nesting dolls (or the UAE equivalent). Umm, naturally!

I thanked him, arranged them on my mantlepiece, and immediately thought about… web marketing.


80+ websites to get free photos

Do you ever have trouble finding photos to use on your website that are free to use? It’s not easy. Most photos that you can find through Google and Bing are copyright protected and using them without permission could mean you’re breaking the law. Luckily the web is full of resources where you can find […]

Turn off, tune out, drop in

Saving time by going offline

The Internet — it’s amazing, right? It makes most things quick and easy. Or at least quicker and easier. But there’s one thing it still can’t do very well: face-to-face interaction.

Sure, there’s Skype and iChat video and Google Hangouts and FaceTime (all of which I happily use, and often). But after […]

Musicians: Six Ways to Update Your Website

Six Ways to Update Your Website: ​A Marketing Tune Up for Musicians, Authors and More

by Bob Baker

It’s June as I write this, which makes it a perfect time to update your website along with other spring cleaning activities.

Watch this short video as I cover “Six Ways to Update Your Website.” I bet […]

Landing Page Optimization for Musicians

Let’s say you’ve just launched a new single and you’re about to send out an email to all your fans about it. You want your fans to listen to the new song and buy it if they like it. But where do you send them? Where do you link to? And how do you ensure […]

Why social media sites aren’t always the best places to hold a contest

Holding a contest online is a great way to engage your audience and make new fans. But, I think a lot of artists go about it the wrong way. A lot of contests happen exclusively on social media, and this is a missed opportunity. I’m not saying you shouldn’t use social media to promote your […]

6 Spring Cleaning Tips for Your Website

It’s that time of year, when we take time to clear out closets, dispose of mismatched socks, reorganize the basement, mow the yard, and take inventory of things that could use a little sprucing up. Your website is no exception. The web changes at lightening speeds. An outdated design or website can have the same […]

The worst band website in the world gets a makeover

The Lazer and the Beams website was a digital mess of scrolling text, clashing colors, animated gifs, mismatched fonts, and tiled photos. It’s even been referred to as the Worst Band Website in the World by a local Seattle news source.

“They’re not kidding either. It’s really bad,” admitted Lazer […]