Why your band website matters more than almost anything else

Let’s face it. The first time most people encounter your music is going to be online. They could be surfing Spotify, watching YouTube, or shopping on iTunes. They might see your band mentioned on Facebook or Twitter. They might see an event invite, a blog review, an article, an ad. There are infinite ways to […]

Artists! Take photos with your website in mind

The art of website photography

Often the secret recipe for an awesome artist website is a perfect background or banner photo. But most photos aren’t really suited for the purpose of being a website backdrop. Most photos have a lot going on in them: dozens of colors, patterns, textures, animals, people, etc. These things can […]

Turn off, tune out, drop in

Saving time by going offline

The Internet — it’s amazing, right? It makes most things quick and easy. Or at least quicker and easier. But there’s one thing it still can’t do very well: face-to-face interaction.

Sure, there’s Skype and iChat video and Google Hangouts and FaceTime (all of which I happily use, and often). But after […]

Musicians: Six Ways to Update Your Website

Six Ways to Update Your Website: ​A Marketing Tune Up for Musicians, Authors and More

by Bob Baker

It’s June as I write this, which makes it a perfect time to update your website along with other spring cleaning activities.

Watch this short video as I cover “Six Ways to Update Your Website.” I bet […]

Google Analytics for Musicians: 6 Killer Tips

Ever wonder where your fans live?  Want to know which social media sites send the most people to your website?  Would you like to be able to see all the articles and posts online that link back to your band website? What about tracking your marketing successes and failures over time in order […]

10 blog article ideas for bands

1. Write about a song

Every song has a story, right? Tell the story of how one of your songs came to be. What was the impetus? A chord? A lyric? A breakup? Too much cough medicine? Talk about your creative process. Tell the creation story of your song.

2. Tell a road story

You […]

How an indie artist can use email to build a “street team”

A “street team” is a group of fans that help promote an upcoming concert, album, or single on behalf of a favorite band or label. Street team members are essentially volunteers, though they’re normally granted special privileges when it comes to getting into shows, purchasing merch, etc.

According to Wikipedia, some of the efforts that […]

Landing Page Optimization for Musicians

Let’s say you’ve just launched a new single and you’re about to send out an email to all your fans about it. You want your fans to listen to the new song and buy it if they like it. But where do you send them? Where do you link to? And how do you ensure […]

6 Spring Cleaning Tips for Your Website

It’s that time of year, when we take time to clear out closets, dispose of mismatched socks, reorganize the basement, mow the yard, and take inventory of things that could use a little sprucing up. Your website is no exception. The web changes at lightening speeds. An outdated design or website can have the same […]

Dave Grohl’s expletive-infused advice for aspiring musicians (NSFW)

Dave Growl is asked what advice he’d give to a new band trying to make it today. Dave doesn’t hold back in his answer. Warning: contains colorful language.

What do you think about Dave’s advice? Is he right on the money? Let us know in the comments below.