Six Ways to Update Your Website: A Marketing Tune Up for Musicians, Authors and More
by Bob Baker
It’s June as I write this, which makes it a perfect time to update your website along with other spring cleaning activities.
Watch this short video as I cover “Six Ways to Update Your Website.” I bet […]
Ever wonder where your fans live? Want to know which social media sites send the most people to your website? Would you like to be able to see all the articles and posts online that link back to your band website? What about tracking your marketing successes and failures over time in order […]
1. Write about a song
Every song has a story, right? Tell the story of how one of your songs came to be. What was the impetus? A chord? A lyric? A breakup? Too much cough medicine? Talk about your creative process. Tell the creation story of your song.
2. Tell a road story
A “street team” is a group of fans that help promote an upcoming concert, album, or single on behalf of a favorite band or label. Street team members are essentially volunteers, though they’re normally granted special privileges when it comes to getting into shows, purchasing merch, etc.
According to Wikipedia, some of the efforts that […]
Let’s say you’ve just launched a new single and you’re about to send out an email to all your fans about it. You want your fans to listen to the new song and buy it if they like it. But where do you send them? Where do you link to? And how do you ensure […]
It’s that time of year, when we take time to clear out closets, dispose of mismatched socks, reorganize the basement, mow the yard, and take inventory of things that could use a little sprucing up. Your website is no exception. The web changes at lightening speeds. An outdated design or website can have the same […]
Dave Growl is asked what advice he’d give to a new band trying to make it today. Dave doesn’t hold back in his answer. Warning: contains colorful language.
What do you think about Dave’s advice? Is he right on the money? Let us know in the comments below.
Questlove is best known as the drummer and joint frontman for the Grammy-winning band The Roots. He’s also been fronting the in-house band for Late Night with Jimmy Fallon and now The Tonight Show Starring Jimmy Fallon. His advice for bands is not what you might think. His surprising advice comes at 0:44.