Chances are good the majority of people who come across your music will do so online. If it looks like your website hasn’t been updated in a while, people will assume you don’t take your music or your music career seriously — and they certainly won’t be sharing your content with their friends.
To make sure this doesn’t happen, let’s take a few minutes and look at six quick ways to get your website up-to-date.
1. Remove dead links or links to social platforms you don’t regularly use
No one wants to visit you on Twitter if you never tweet.
2. Update your concert calendar
List every event you’re playing, big or small, because visitors want to see that you’re active in your music. If you’ve stopped performing for a while, mention that at the top of the calendar: “We won’t be playing until Fall of 2015 because we’re recording some new songs that we’re really excited about. See you in October!”
3. Change your background image
By changing your background image (assuming your site has a background image), you can get a whole new look for your entire website with just one update. For some free background images, click HERE and HERE.
4. Switch your “calls to action”
You want to guide your fans towards a single action (per web page) that will support your CURRENT goals (building your email list, boosting YouTube subscribes, selling CDs, etc.) — so update your calls-to-action accordingly.
5. Add something new to your bio
No need to do a major re-write (unless there’s been major changes). Just add a sentence or two to the end of your existing bio telling us what you’ve been up to lately.
6. Check your contact info
Check the phone numbers, email addresses, and contact forms on your website. Make sure they all go to the email account or phone number you answer most often. Don’t miss out on important opportunities simply because nobody could get a hold of you.
Once you’ve done a little Spring cleaning on your website, we’d love to see it. Leave a link in the comments below.