Craft better calls to action by defining your website goals

Crafting a Better Call to Action for Your WebsiteToday, the web is a whole lot bigger than it used to be, but it’s also a lot easier to create and manage a website. You don’t need to know how to write or read code or use complicated programs. Creating a website is quite easy. The real challenge is standing out amongst the millions of websites that are competing for attention on the Web.

In order to boost traffic, sales, and return visits, it’s important to highlight the goals you have for your website.

What is the most important thing any given visitor on your website can do? Sign up to your email list? Buy a product? Download a file? Leave a comment?

When you ask your website visitors to do something on your website, it’s called a “call to action.” Calls to action are found everywhere on the web: “Sign up here!” “Join my mailing list,” “Fill out this survey,” “Buy the eBook.” Commands like these are a simple and effective way of letting your website visitors know what to do when they land on your website.

A website can have many different calls to action, but it’s important to focus on a primary call to action on your homepage (rather than confusing your audience with too many options). Secondary calls to actions are fine too. Just be sure that your primary call to action gets the most emphasis and screen real estate.

Quick Tips to improve your calls to action:

1. Before you choose your call to action, take a few minutes to write down a list of what you think your visitors are looking for on your website, and also a list of things you want visitors to do on your website. Try to choose a call to action that occurs prominently on both lists.

2. Use your website analytics data to determine the most popular pages and actions on your website. This can help you decide what actions to focus on.

3. Test different wordings, graphics, and placements of your call to action. Sometimes a small change can make a big difference in clicks.

4. When you’ve decided on your primary call to action, make sure to let your web visitors know how taking this action will benefit them. Ex: “Join my newsletter and get weekly news and special offers.”

For more tips on creating more effective calls-to-action, check out “Boost your sales by using better calls-to-action on your website.”