The website mistake that’s guaranteed to drive your fans away

Website tips for bands

Your band website shouldn’t be a point of departure

I visited a band’s website the other day to see what they’d been up to this summer. I didn’t really NEED any specific info; I was just curious and figured I’d pay a visit. After no more than ten seconds on their site I closed the tab in frustration. Why?

I’m glad you asked. Here’s why: the website consisted almost entirely of a landing page with a background image and the band name — and then the only other “content” was a handful of icons that linked me to Facebook, YouTube, SoundCloud, Twitter, and Tumblr.

If you don’t see anything wrong with that, walk with me a minute down Analogy Lane

Imagine you’re interviewing for a job, and I’ve done you the courtesy of showing up at YOUR house to do the interview. When I arrive, you hand me the phone number for the HR department of your previous employer, you point to your partner who is out back gardening and tell me they’d be happy to talk about how caring and responsible you are, and you hand me the keys to your car, so I can go down into the garage myself and fetch the CV you left in the backseat.

Ummm, how ’bout noooo! You’re not getting the job.

Similarly, this band wasn’t going to get any more of my attention (at least for that day).

I don’t have time to go on some social media goose chase — and as far as I’m concerned, a landing page with a bunch of links does not a website make.

What DOES make a great band website? What info is absolutely vital to include? Let us know your thoughts in the comments below, or check out my answers to those questions in “5 things your fans want to see on your website.”

[Departure Board photo from Shutterstock.]

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