1 reason to put ads on your site, and 5 reasons not to

Your ad here!You’ve got a beautiful website. You’ve got some regular traffic. Now how about turning that website into a cash generating machine? What better way to make money than by doing almost nothing, right? Well, not so fast . . .

New website owners get excited about the possibility of putting ads on their website and generating some extra income. And Google makes it super-easy with their Adsense service (not to mention the hundreds of other options that are available). But, is putting ads on your website always a good idea?

5 Reasons NOT to Put ads on your website

1. Ads aren’t pretty

Banner and text ads are the easiest way to ‘ugly up’ your website (especially if you slap them everywhere, indiscriminately). Unless you’re working hand-in-hand with an advertiser to design ads that match your site, chances are the fonts, colors, and style of the ads that display on your site will not go with your web design. For this reason, I’d avoid plastering your site with ads and instead keep it looking beautiful.

2. Ads are distracting

What do you want people to pay attention to while they are visiting your site? Ads for Viagra, or your new product, blog post, video, or song? When you put ads on your website, you are distracting your visitors from some important stuff—your stuff. If you want the focus to be on your content, consider avoiding ads.

3. You will lose sales

Are you selling things on your website? If you are, I would be very careful about adding outside advertising to your site. This can cause your customers to click an ad and go buy something else from somebody else. Sure, you might get fifty cents for the ad-click, but you lost out on a sale that could have been a lot more!

4. You will lose credibility

Ads can sometimes make your brand look shoddy. It shows that you’re willing to do anything you can to make money and it can cheapen your brand.

5. You probably won’t make much

If you’re using a pay-per-click service like Adsense, you might get 1 in 200 people who visit your site to actually click an ad. While there are always exceptions, chances are you’ll make less than a dollar from each click. So if you’re getting less than a hundred people a day to your website, your profits will most likely be very small. It’s probably not worth it.

Now, for the one reason you SHOULD put ads on your website . . .

6. The #1 reason you SHOULD put ads on your website

If you are getting 200 or more real visitors to your website a day—and you are NOT selling anything on your site already—you can make some reasonable cash without shooting yourself in the foot. For example, I have a website that makes about 80 dollars a month in ad revenue from Adsense. My site gets about 250 visitors a day. It’s not a living, but it helps.

Your success or failure will largely depend on the quality of your content. If people land on your website and leave 2 seconds later because they are bored, you won’t get many ad clicks.

Even better than using an ad serving service, see if you can find businesses willing to pay you on a monthly basis for ad spots on your site. This way, you can make money from more than just clicks.

You can also look to partnering with other website services and affiliate programs that will give you a kickback if customers sign up after clicking on one of your ads.

All in all, most websites are better without ads, but good traffic can be monetized. If you’ve got a lot of traffic and you don’t think the ads will alienate your audience, it’s probably worth looking into your options.

What are your thoughts on putting ads on your website? Share your experiences in the comments below.

Downdload free guide: 10 website optimization tips

5 comments to 1 reason to put ads on your site, and 5 reasons not to

  • Great article. No I don’t like to put ads my website. I think it takes away from what you’re trying to say and is distracting. The goal of my website is to just get people to hear my songs and maybe leave a donation, which I then give to charity. So it’s not money oriented at all. Eventually I’ll have my cd’s on there for sale, but I don’t even have that yet. All in all, I think ads just make your site look bad, and it reflects badly on you and the site itself. Just my opinion though.

  • Elias Weber

    I’m in agreement. I personally would only consider putting ads on a site that doesn’t sell anything and provides free or interesting information. I think that visitors to a site which provides free info see a couple of ads they will not think any less of you. On the other hand If the site is not free and ultimately tries to sell you something eider products or services there should not be any ads on the site. It looks cheesy, garish and dodgy all at the same time, and I believe that visitors if not consciously will feel the same way subconsciously.
    I would never place Ads on my band page. not only because it cheapens my band page also because it looks like a sore thumb. Imagine visiting some famous and established bands website to discover it has been turned in to a advertising billboard. I think the only way to make ads on a band website work is if the artist chooses not to sell any products but offer the music for free in which case the visitor to the site will be far more accepting to the ads.

    I have had ads on sites which provided free information and and only received a couple of cents per click. Its not worth ruining your band page for such little rewards in my opinion.

  • Very odd moment of personal serendipdous that I saw that article come through.

    Having removed two none commercial banners with links last night. As I find quick shots once a month, generate as many clicks through to Rakuten, using twitter as leaving any banner up for something else does upto 100 a month. If no one buys, I can’t force them.

    I’ve made a more reasoned approach to make links through to other social media elements more fun, using the space, and time. 300,000 views on google plus in a year, because of photos.

    So a small photo now becomes my own banner.

    Same with Twitter at the top, or top side. Welcome to MikeCurleyMusic.Com Est.2006, then a snap shot of my Twitter screen, great move….

    Just the picture, but your right. At point have had upto 500 visits per day, but where selling ourselves and music.


  • Glad to be of service. Thanks for your insights Michael.

Leave a Reply

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>