5 tips for sending better holiday emails

How to Create Better Holiday Emails

How to create an email newsletter that drives engagement and boosts sales this holiday season

20% of all music sales happen in the last six weeks of the year. Similar holiday sales spikes happen for books, art, and almost every other product on the market (except for bug spray and bathing suits).

Of course, with the boom in sales comes a huge increase in marketing emails, too. Why? Because email is still one of the best ways to reach fans and buyers — and everyone out there with something to sell knows it.

To make your emails as effective as possible this season, they’ve got to stand out above the rest of the noise in peoples’ inboxes. Here are five ways to make sure people are seeing, opening, reading, and acting on the info in your emails.

1. Give your emails a special seasonal makeover

If you’ve used the same template in your list management system for a while, it’s time for a refresh. Spruce up the design of your emails with a holiday-themed header and some festive images, fonts, colors, etc.

2. Enticing pricing — for a limited time

Run a holiday sale on your CDs, books, and other merchandise. End the sale on Christmas or New Years Eve. Fans should get a notable percentage off the usual price of the product, or even two for one! (One purchase, two gifts!)

3. Don’t be afraid to email more than once

As long as you’re not sending the exact same emails, it’s ok to contact your fans a few times throughout the holidays. Frequency is key. People are busy, and they might not’ve opened your earlier emails.

4. It’s not just about your latest release

You should remind your fans — even if they’ve already purchased your back-catalog items for themselves— that your older products are always new to SOMEONE out there, and they make great gifts.

5. Give a present to your fans

Make sure to thank the folks out there who enjoy your creative work. Offer something in each holiday email that shows your appreciation — a XMAS card image with a greeting, a special holiday video, a free holiday song download or new short story, etc. It’s the season for giving AND giving back.

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Hopefully these tips help you craft email newsletters that will increase engagement and boost your sales! Got any advice to add? Let us know in the comments section below.

[Keyboard image from Shutterstock.]

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