Your Website is Outdated Because…

Why Your Website is Outdated

10 reasons why you and your website are stuck in the past

1. You own stock in Adobe, and you’re waiting for Flash to make its big comeback. And while all other web designers have abandoned Flash, you’re loyal as a dog. An old, half-blind, narcoleptic dog that’s developed a bad limp.

2. Following your dreams got to be a bummer, so you quit pursuing your art back in 2006 and got a real job as a bean-counter. There are lots of beans to count too, so even though you now have the money to pay some web genius to make a great archival site for your music / writing / paintings / etc. (RIP!), your mind is always focused on that next bean. Leave those beans on the table for a moment and make sure your website has current content and works on mobile devices. Then, by all means, count those beans.

3. You think your website is like some damn Van Gogh hanging in a museum. A website should be an interactive experience that works great on all devices. Think of your website, not as a painting on a wall, but a two-way window where you can interact with your visitors and fans.

4. You LOVE bold text, blinking fonts, visitor tickers, and anything with flames. 2003 was your big year, and ain’t nobody gonna forget it!

5. You assume everyone who visits your site — and all their office co-workers — are ready to rock out to the music that auto-plays the second your homepage stops loading. People don’t like auto-play. It scares them. And speaking of loading…

6. You think your website is like Splash Mountain at Disney World: the longer the wait, the more fun the ride. That’s why you never bothered to make your site load faster. Anticipation is half the fun. Along those same lines…

7. You like mystery — and the more clicking someone has to do, the more mysterious you seem. That’s why you’ve stuck with that pointless arty landing page for the past 5 years, even though it doesn’t have any news announcements, event dates, or blog posts.

8. Your website looks like THIS.

9. You were in your physical prime in the 90’s. So that glossy, B&W headshot of you with the perm/hockey-hair/flattop should suffice for a while longer. It might also land you that gig as an extra on daytime TV. (Update your photos!)

10. Incredible paradigm shifts in the way we create, commodify, and market intellectual property aren’t going to shift you! No way are you going to let visitors hear more than 30 seconds of your songs; or read more than the first couple sentences of your book; or view large, hi-resolution images of your artwork. Your customers will decide they want to buy your products “just ’cause.” (Share more and you will be rewarded).

 ————

Websites aren’t like fine wine, retro clothing, or vintage musical gear. They generally don’t age well.

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[Antiques image from Shutterstock.]

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4 comments to Your Website is Outdated Because…

  • Haha, I love number 8. Go Ling go! :)

  • wow. I was really psyching myself up for this post to bring the pain. But my website has …. NONE OF THESE!!!! Go me!….

  • Go you! Where is your website?

  • Truth seeker

    I have to disagree with #10.The more I give away, the less I sell. I’ve been tracking this for more than 10 years. At first, I thought I simply wasn’t giving enough away, so I upped the freebies. Sales went down even more. Soon I was giving it ALL away, so of course I was selling nothing. I went back to giving almost nothing away, and guess what? Sales went back UP. I don’t think you can tell people to give their music away as a hard & fast rule. It may work for some, or it may not. It certainly does not work for me.

    The one thing I have not tried yet, which I hope to do later this year, is to give away live versions of songs from my albums, and limit the time that they are available. I’ll do an A/B test, where I track sales during the times the live tracks are being offered against when they are not. It’ll take months to gather enough data to know if this helps or not.

    Before anyone goes giving their art away, they should read “Freeloading (How our insatiable hunger for free content is starving creativity)” by Chris Ruen, or Jaron Lanier’s latest book or two. Both these guys were “give-it-away” types once, but now understand the problems with a concept that is way more than a decade old, and proven problematic. You shout down Flash, visitor counters, and other old concepts, maybe it’s time to reconsider the “free” concept, too. I agree your audience needs to hear your stuff to love it, but we need to find ways to do this that do not impede sales. Touring & t-shirts are not the answer for everyone, either.

    Other than that little rant, I agree with the rest of the article. Cheers!

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