Does Your Website Reflect Where You Are in Your Career?

How to Keep Your Website Up-To-DateWe say it a lot, but it bears repeating — “Your art is your art, and your website is your business.”

That’s why it’s crucial that your site accurately reflect the state of your artistic career. You want to look professional, right?

If you’re like most artists, you’re in constant transition: dormant, active, busy, swamped — repeat. It can be tough to keep up with web updates when you’re busy, and it’s tough to make it a priority when other commitments present themselves too.

But if you keep the following tips in mind, your audience will take you (and your art) seriously.

1. Make sure your site is updated with the most important info.

You don’t have to make updates every week, but it’s generally a good idea to freshen up your site at least quarterly with some news announcements, event dates, etc.

Also, make sure your photos, your bio, your media, and your links are current. Or at least the MOST current.

2. If your career is taking off and you’re really swamped — get help!

If you’re too busy to make frequent web updates, (because you’re touring, or writing, or whatever else) well — that’s a pretty great problem to have. But you also need to show the world how great things are going for you. Enlist some help. Right now. Do it. Don’t delay.

Send your web-helper pictures, event news, or short blog updates and let them do the editing and posting work on your website. Getting reviewed in the press? Just send your assistant the links and leave it to them to post the details.

It’s simple: if you can’t keep up with your web maintenance because things are going great, well — that’s the perfect justification for expanding your team. You can’t afford not to make those frequent updates (it’s how the buzz grows bigger, after all), so if you can’t find the time, find someone who can make the time.

3. If your career is in a dormant phase, it’s ok to let the world know.

Things have slowed down for you. Maybe the band is on a hiatus. Maybe you’re struggling with writer’s block. Maybe you changed careers but still intend to pursue your art on the side at some point. Use your website to make that status known. Otherwise, visitors might come to your site and see a bunch of outdated content and start worrying if you’re still amongst the living.

Don’t let your website become a ghost town. Leave a message on your homepage for fans that makes it clear you’ll be away for a while. If you’ve kept a blog, write one last post to say “farewell for now, but not forever.”

4. Long live your music/books/art!

Let’s say you don’t come back from your hiatus. The band is broken up for good. You’ve quit writing professionally. You traded in your canvas for an accounting gig. Well, your art lives forever on the web. So don’t erase yourself. Don’t close your website. Instead, create an archival site so people can still discover (and purchase) your work.

And hey, if the band does get back together by chance, or the idea for a new novel strikes later in life, you’ve still got an active website! No need to go chasing after squatters in order to reclaim your lost domain.

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How have you managed to keep your website current amidst all the crazy ups and downs of your artistic life? Let us know in the comments section below.

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[“Fresh” image from Shutterstock.]

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1 comment to Does Your Website Reflect Where You Are in Your Career?

  • Great article. It confirms my belief in being where you are. For years I wouldn’t release my first acoustic recordings for fear the they weren’t good enough. I loved performing the songs live and received great feedback…people wanted the acoustic versions, so I released an ep and voilà..sales! Making strides in studio work, mixing and mastering gives you the perspective of looking back and seeing how far you’ve come.

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