3 Reasons Your Website is Costing You Money

website losing moneyI’ll begin by saying I’m not here to talk about hosting fees, which are usually fairly reasonable. If for some reason you are paying more than 20 dollars a month for hosting, you should start this exercise by signing up for HostBaby. Then you should consider the following:

I’ve made a claim: Your website is costing you money.  I imagine that’s not exactly a surprise to most of you. But what I want to emphasize is that you may well be missing out on money that you could be making. In all likelihood there are  people visiting your website right now that could be persuaded to buy something if you only whispered the right sweet nothings into their ears.

Are you really taking advantage of all the cheap resources, tools, and knowledge available to monetize your website? Are you guilty of any of these common mistakes?

1. You’re Paying Too Much for a Designer or Developer

Professional designers and developers will charge you anywhere from $30-$200 an hour to build and maintain a website, and many do good work. But you should only invest that kind of money if your business is making enough to afford this luxury on an ongoing basis. And if you DO hire a designer you MUST make sure that they build you a content management system–so you can make changes to the website yourself. Otherwise you’ll be paying your developer 100-dollars-an-hour to add performance dates to your event calendar.

The far more affordable option is to use a templated site and customize it yourself. It’s not hard. It will look as good or better than a designer’s work and you will save thousands of dollars. Best of all, you don’t have to be a tech-y person to create a website, and you don’t have to know how to code. If you can attach a photo to an email then you can choose a template and choose your fonts, color, and photos.

2. You Haven’t Monetized Your Website

Seems obvious right? You should sell stuff on your site. You should be taking advantage of the fact that both fans and strangers land on your website to learn about you. People might be convinced to buy something if you present your products in an appealing way, but many artists just use links to other stores where people can buy their art –  “Buy on Amazon” or “Buy on iTunes.” What if I don’t feel like going to iTunes or Amazon? What if I’m enjoying the experience on your website? It’s good to give your visitors options, and to encourage them to buy through your own eCommerce solution. This way you’ll keep more of your profits and your customers will know they’re contributing directly to you, the artist. It’s easy to set up a PayPal store, or if you are a CD Baby client, use the CD Baby widget store.

3. You Do Not Have a Strategy

The most important part of making money on your website is having a strategy, and this strategy doesn’t have to be too involved. You only need to know 3 things:

What do you plan to sell and how will you sell it on your site?
Album, eBook, painting, T-Shirt, pet rocks with your logo on them? Be creative. You can sell anything you want.

How will I get visitors to my site?
(see this article: http://blog.hostbaby.com/2012/04/5-diy-tips-for-driving-traffic-to-your-website/
and this: http://blog.hostbaby.com/2013/03/grow-your-website-traffic-with-social-media-techniques/
and this: http://blog.hostbaby.com/2011/09/increase-your-website-traffic-with-real-world-techniques/)

How will I convert these visitors into customers?

Read this: (http://blog.hostbaby.com/2012/05/dont-let-them-bounce-5-things-to-do-to-keep-people-engaged-on-your-site/)

Once you have answers to these questions you can begin implementing your strategy. Just remember, Just because you have a strategy doesn’t mean it’s going to work out exactly as planned. You’ve got to be nimble. Make sure that you continually try new things and make adjustments based on what you learn.

Do you have any thoughts or experiences with making your website more profitable? Please share in the comments below.

Create a profitable website with HostBaby today