Say you have an 18+ show in Ann Arbor, Michigan coming up (or a book launch party — this info can apply to just about any event). Instead of letting all of your fans from around the world know about that particular show, you can just invite your Ann Arbor, Michigan fans that are of a certain age!
How? By geographically targeting your Facebook posts! Facebook now gives you the option to target your posts by Gender, Relationship Status, Educational Status, Interested In, Age, Location, and Language giving you the ability to invite certain groups of people in certain locations. In this case, all of your Ann Arbor fans over 18 years of age.
Here’s how to do it:
Write your post as you normally do. Maybe you’d say something like: “Hey Ann Arborites, we’re playing an 18 and over show at The Ark next Friday, January 18th! Tickets are onsale now, grab ‘em here: http://www.theark.org/tickets.html.”
Next, click on the location icon directly below and left where you’re typing your post. It looks like this:
Once clicked, it will bring up on option that says “Add Targeting.”
Click on ‘Add Targeting’ and choose “Location.”
You’ll then choose your country, region or state, and/or city:
Once you’ve designated your location area, you can choose to include additional targeting options, and in this case, age. To invite only 18 and over, you’d choose “Target by Age” and then designate the range from 18 to 65 (age 65 is what our Facebook page maxes out at):
Your post is now ready to go! So hit “post” and wait for the throngs of over 18 Ann Arborites to flock your show!
Have you ever used Facebook targeting to promote your gigs to a certain demographic or geographic? Please share your tips and learnings in the comments below!