But when you’re just another star in the sky, it’s important to do things right to make sure your blog shines brightest!
Here are 7 ways to make sure your blog makes an impact.
1. Look professional
No matter how good your content, DESIGN is what’s most important upon first visiting your website. It’s how you lure visitors further in. You want your website design to look clean and “cool” (however you define that term). Otherwise people will hit the dreaded back button and forget about you forever.
So, does your website pass the 3-second test?
2. Imagine the whole world is reading
Before you post anything on your blog, ask yourself two questions: would I be embarrassed if anyone read this (critics, editors, family members, enemies, etc.), and is this content WORTH sharing?
In other words, you should be sure that your blog posts will interest your readers, that they’re share-worthy, and that you won’t regret them later on!
No, not the band. I mean “keep it simple, stupid!”
We have short attention spans. Feed us tiny meals, but twice as often. The simpler, shorter, punchier your posts, the better they’ll perform in terms of engagement and sharing.
Plus, shorter posts are easier to create and you can stick to a regular content schedule without constant stress.
4. Let your personality shine
If someone is visiting your website, they’re there for YOU—so give it to them! Make sure your personality is on display.
You don’t have to be a freaky diva all the time, but be sure readers can tell from the content that you post WHY you’re unique.
5. Post photos and videos, and lots of ‘em
Social media thrives on the sharing of photos and videos. Post your own. Post other’s. Post, post, post.
6. Create or join a blogging community
There is strength in numbers. Be sure to network with other bloggers. Share content and exchange guest-contributions.
Introduce your readers to other peoples’ blog content that you admire. Let other people introduce YOU to their fans.
7. Tag all your posts
Tagging posts is one way to ensure that search engines (and more importantly, readers!) find the content they’re looking for. Tag every post with relevant names and keywords.
How have you used your blog to boost engagement and sales? How do you make sure the time you’re spending on your blog is worth it? Let us know in the comments section below.
[Star photo from Shutterstock.]