How to Choose a Color Scheme For Your Website

Hexidecimal Color CodesAs any designer will confirm, color is one of the most important aspects of design. Color has an almost subliminal effect on people, and can set moods, imply emotions, and influence how people react to your brand.

Being consistent in your color choices can be the difference between a professional and a ‘not-so-professional’ website. If you use a different shade of purple for your logo, every time you print, post, or upload it, you run the risk of making your brand seem inconsistent and undefined. This is why it’s important to understand some basics about color and use hexadecimal color codes to make sure the colors you use on your website (and elsewhere) consistently represent the personality of your brand.

Luckily, you don’t have to be a graphic artist to benefit from these handy tools and tips.

What is a Hexadecimal Color Code?

Every color on the internet has a code. These color codes are a fancy way for computers to create and recognize colors based on coordinates (numbers and letters). Tell a computer #FF0000 and it produces red. Tell it #0000ff and it sees blue. That’s about all you need to know, but if you want to learn more about hexadecimal codes are created, you can read more here. If you’d like to compare traditional color names like “royal blue” with the corresponding hex code (#4169E1), check out this site.

Color Pickers and Online Tools

The internet has given us a great number of tools for choosing and discovering colors and color schemes. Here are a few of my favorites.

Color Scheme Designer

Color ChooserThis is my favorite color tool. Simply choose one of the color scheme options (mono, complement, triad, tetrad, analogic, or accented analogic) and then use the mouse to jog the color points around the wheel until you find a combination you like. For most of us, knowing the difference between analogic and accented analogic will not matter. Simply choose the combination that looks best to you and write down the hexadecimal codes so you can use them on your website. You’ll be amazed how great your site looks when you use colors that are related to each other.

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Color Palette Generator

Ever struggle matching the colors on your website to a photo you uploaded? Well, fret no more. This handy tool does in seconds what might take you hours. Simply upload your photo, logo or banner and the generator will create a palette of colors based on your photo. Not too shabby!

Also check out a similar tool:





If you use the Firefox browser (we recommend you do) Colorzilla is an excellent tool for discovering what the hex code is for any color on the internet, and it works right in your browser. Simply use the Colorzilla eyedropper tool to capture any color on the internet.


Colour Lovers

Colour Lovers WebsiteThis site offers a hands-on palette creator as well as hundreds of user-submitted color palettes, textures and designs. This site also gives great insight into how color palettes look when applied to actual design.





Applying Your Colors

Once you have selected your color palette, write down your colors in a few places and keep those codes safe. Most (if not all) image and photo editing tools will allow you to enter in hex codes while you are creating or modifying your images. Any graphic designer you might hire will also be able to easily create web or print design based on your color scheme.

Website builders like HostBaby’s Site Builder will allow you to enter hex codes to change colors on your website. Just be aware of what you can and can’t change about a template and then build your color scheme accordingly.

What experience have you had with creating a color scheme for your website or brand? What tools do you use? Join the conversation in the comments below!

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