Musicians and Bands: Increase Your Web Traffic in Just 30 Minutes a Week

Digital WatchAs you probably know all too well, building a strong web presence means better concert attendance and more album sales. You know this, but you're also very busy. You're either working 40 hours and playing part-time, or playing constantly. Such is the musician's reality.

But it really doesn't take much time to start building a web following on your site and social networks. You just need to set aside a bit of time and follow these three steps.

1. Post Content on Your Website
2. Share that Content on Social Networks
3. Follow Up

That's it. Here are some ways to make it as quick and painless as possible:

Note: This article assumes you have a website and an account on at least one or two popular social networks (Facebook, Twitter, Google+ etc). If you don't have a website, take an additional twenty minutes and sign up for HostBaby and Facebook for goodness sake.

1. Post Content on Your Website (10 minutes)

The easiest way to post content (pics, text, videos, audio) is probably with an integrated blog. This will make it much easier for your fans to comment and subscribe. This is sooooo much easier than you think. You don't need to write an essay. In fact, you don't need to write anything at all. You know those photos your friend took of your performance last week? Post them on your Blog. Ta-da! Done.

Here are just a few examples of easy blog posts that will spur engagement:

  • Ask you fans a question, like, "What is your favorite song on our album?" Ask them to respond in the comment field. Done.
  • Post a short video of rehearsal or your last show. (Tip for video: upload it to YouTube first, then embed on your website.)
  • Post a funny video you like from YouTube.
  • Make a few comments on a blog article you read, a movie you saw, a band you like. Include links. Ask your fans what they think.
  • Post a song demo you're working on. Ask for input.
  • Ask your fans to describe your band in 10 words or less.
  • Ask your fans to make a music video for one of your songs.

2. Share That Content on Social Networks (10 Minutes)

Links are the lifeblood of the internet. Getting people to link to your website will make it rank better in search engines and thus, more people will find your music. So it's important to encourage your friends and fans to share.

Copy the link to your blog post so you can share it on your social networks. But don't just post it; compose a sentence that sells it. Think beyond "check out the pics from our show." Use something that will encourage people to respond. For example: "Did you see what Tim wore to the show? He can't even match his own socks." 

Try to start a conversation whenever you post a link. This will increase fan engagement. (That's a fancy way of saying people will be talking and thinking about your band.)

3. Follow Up (10 Minutes)

OK. You've made your weekly post, now make sure you respond. Reply to anyone who posts a comment on your blog or on your social networks. People love to be listened to and they won't know you're listening until you respond. Sometimes all that is needed is a few words that demonstrate you read and appreciate what was said. Other times, you may want to ask questions to encourage the conversation.

For example: "I think you're right, [name], the bass guitar is a little too subdued. Do you think it's volume or EQ?" or "Thanks [name]. It's one of my favorite videos too." 

Over time you'll find that this simple practice will cause more people to comment on your posts and visit your site. Don't forget to ask your fans what works and what doesn't. Believe it or not, building your online presence can be totally fun.

The results may be slow at first, but over time, this is a surefire way to grow your audience and increase engagement. More engagement often means better concert attendance, and more album and merch sales. You'll quickly learn what sort of content your fans connect with so you can focus your content on what works.

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