Put your website on top of the heap!
Improve your site listing on search engines

Now that your website appears on search engine result pages, wouldn’t it be nice to see your site appear at the top or close to the top of the list? There are commercial services out there that sell “web site promotion” and “search engine optimization” services. These can be costly and there is a lot you can do to improve your site’s ranking without shelling out the bucks.

I. Embed links to popular websites

One powerful way to improve your search engine score is to include links to popular websites.

  1. If you have any videos on YouTube, add them to your site. A recent Hostbaby blog post dives deeper into adding videos to your site.
  2. If you are on Facebook, add a Facebook Badge to your site
  3. If you use Twitter, share your tweets on your site.
  4. If you use Myspace, add that link to your site.

II. Adding links to online stores

  1. Add links to stores that sell your music. If you sell your music through CD Baby, use the cool “Buy Now” buttons CD Baby offers. You can search for your album buttons using the CD Baby Link Maker.
  2. If your music is available through iTunes, add links to them as well.
  3. Other online music sites (Digstation, Rhapsody, etc.) and basic stores (Paypal, Payloadz, e-junkie, etc.) also may be embedded into your site.

III. Enable Share-It

A recently added feature to wizard accounts is the “Share It” feature, which makes it easy for visitors to share your web pages on their social networking (e.g. Facebook, MySpace, Twitter, etc.) sites. It’s a great way to get some fan-driven viral marketing rolling. A recent Hostbaby blog entry explains how to use this feature.

IV. Build an online community with a Blog

Blogging is a great way to communicate with your fans. If you enable comments to your blog articles, you have the potential of building an active online community fans. This takes a commitment as you will want to make sure you submit new blog entries as well as respond to fan comments, but the more traffic generated, the more your internet search engine score will be increased. Here’s a blog entry giving an introduction on how to blog.

V. Forget Meta-Tags

One obvious omission from this list is using meta tags. Meta tags used to be a significant factor years ago in search engine indexes and scores – so much so that they became overused to the point of being meaningless. In fact, Google no longer even uses meta tags. Forget about using meta tags. If interested read more about them here.