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Web Hosting Blog

Welcome to the HostBaby web hosting blog. We have a wealth of tips for spicing up your web site, and thoughts about getting the word out about your music.

Posts tagged with “tips”

Reducing SPAM

Thursday, 28 January, 2010

SPAM, the common term for unsolicited email is an annoying reality faced by any user of email. Given the ease and low cost to those who would send thousands or millions of SPAM messages, there is little hope that the problem of SPAM will go away anytime soon. So how can you reduce your exposure to SPAM?

1. Use more than one email address
Consider creating more than one email address. Use one for your legitimate email correspondence with family, friends, and colleagues. Use another for any online activity such as online shopping, posting to forums, leaving comments on blogs, and anything else which would possibly reveal your email address to people other than family, friends, and colleagues you email directly.

2. Use contact forms where possible
Rather than posting your email address on your website, consider using a contact form. This allows visitors to your site to send you email without having to open an email program, manually entering your address, etc. This has two advantages: First, visitors using public  internet terminals (e.g. public library, internet cafe, etc.) won’t have to log into their email program. Secondly, posting your email address on your website makes it easy for nefarious people and their special email-harvesting programs to capture your address and add it to their list of SPAM victims. One drawback is that you may want to make your email address easily available to the people you want to contact you. Some people compromise by posting their email address on their website slightly modified, but still understandable to human eyes (e.g. “Email me at hostbaby (at) hostbaby (dot) com”).

Hostbaby wizard account holders have access to a great online contact form to allow web visitors to send in email. It includes a security code to ensure humans are using the form, not SPAM program. Learn more about it here.

3. Use less common email addresses
The most common email addresses are those that begin with “info”, “admin”, “webmin”, “contact”, and “me”. Because they are common, generators of SPAM will send email to those addresses since the probability is high they will work. You should consider avoiding creating email accounts with these names (ie. don’t use “info@yourdomain.com”, etc.).

4. Use SPAM filters
Preventing SPAM from even getting sent to you using the methods above is ideal, but eventually, SPAM will find its way to your email inbox. At that point, SPAM filters can offer relief.

Most email services include some sort of SPAM filters. These are services which inspect incoming email and make a judgment as to whether it is legitimate email or not. A good idea is to create a SPAM or Junk Mail folder and have suspected SPAM routed to that folder. You will want to inspect that folder occasionally as legitimate email may sometimes get improperly flagged as SPAM. Depending on your email system, you can tag such email as “Not Spam”, or add that email address to your white list. Conversely, if you seem to get a lot of SPAM from a particular site, you can restrict them by adding them to your black list. Many email clients (Outlook, Mac Mail, Thunderbird, etc.) also include their own SPAM filters and allow you to create “Rules” specific to the kind of spam you are receiving.

Hostbaby customers have access to Spam Assassin, which will allow you to configure how strict the filter will be, add address to your white list or black list, and to move suspicious email into a dedicated SPAM folder.

Own a website? Use another browser!

Wednesday, 27 January, 2010

Have you ever made a change to your website, surfed back to see it, and the change disappeared? If you own a website it’s a good idea to install and use more than one browser on your computer. There are a couple reasons for this: First, by design, browsers will store content of websites visited. This locally-stored information is called the browser cache or temporary  internet files. When you return to a website you’ve recently visited, instead of pulling all the website information down from the Internet, the browser will read the cached information rather than pulling all the content from the Internet. In most cases this is a good thing as it can mean faster loading of web pages – especially if you have a limited speed internet connection. However, if you are making updates to your site your regular browser may not show you the correct, current content.  It may instead be showing you the cached info which may not be latest updates. That is one reason to double-check your website using a different browser. A different browser will help display what is really live for the internet world to see. One way to force your browser to download the most current web content is to purge any locally stored web content. Here is a web page which explains how to do this for various browsers. A second reason to have more than one browser installed is to see how your website may appear to different visitors. Skilled web developers will ensure websites they create will be both accessible and look consistent across multiple browsers. Some websites, however, require a specific browser to be viewed. You will want to verify that your site is both accessible and looks consistent across multiple browsers. Using more than one browser to inspect your site will help ensure this is true. Here is a list of browsers available for Windows:

Here is a list of browsers available for Mac:

Here are some additional articles you may find helpful:

Music: Give it Away!

Tuesday, 13 October, 2009

MusicIcon
Music is one of the few products that is consumed before it’s purchased.  People rarely buy music without having heard it first. 

Radio is an excellent example of this.  People listen to songs on the radio over and over and yet they still feel inspired to purchase the album or single. Music has an addictive quality which creeps slowly into our consciousness until it becomes an indispensable part of who we are. This is why it’s so important to allow your fans access to your music before they purchase it.  Let them build a relationship with your tunes and they will be much more likely to spend money on your merchandise.

This is also why live shows are such a great place to sell albums.  Your audience hears the music, forms an emotional and/or nostalgic connection to it, and then feels compelled to own the music which gave them the experience in the first place.

Protecting your music from the public before it is purchased will inevitably mean fewer sales. Now I’m not necessarily suggesting you give it all away for free, but offering selected ‘free tracks’ is a great way to create long lasting fans who will repay your generosity by going to your shows and purchasing your products.

How you present your free tracks is also of great importance. Make sure that your fans understand that you are giving them something special, exclusive, and personal.  A great way to do this is by using the age-old barter system.  Offer your fans a free track if they sign up to your mailing list. Offer them a free track if they can guess your favorite ice cream. Give them a free track if they give you a shout-out on twitter. Give them a free track if they show up to your concert. This will benefit your marketing efforts, your interactions with your fans, and it will increase the value which fans assign to your music.  ‘Something for nothing’ is never as satisfying as getting something ‘free’ that requires a little footwork.

Check out this tutorial for placing a free Mp3 into your ListBaby sign-up form using the HostBaby Wizard.

Handy Tools for Wizard Users

Monday, 5 October, 2009

POWER TO THE PEOPLE!

We’re all about empowering our users!  There’s nothing sweeter than making your own site, and being able to make updates on the fly.  Plus, a lot of our templates are pretty darn sweet.  Making sites with the Wizard can be pretty darn easy.  However, there are some tools that just about every Wizard user should have at their fingertips.
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