How an indie artist can use email to build a “street team”

A “street team” is a group of fans that help promote an upcoming concert, album, or single on behalf of a favorite band or label. Street team members are essentially volunteers, though they’re normally granted special privileges when it comes to getting into shows, purchasing merch, etc.

According to Wikipedia, some of the efforts that […]

21 Ways Someone Might Find Your Website

Sure — Facebook, Twitter, and YouTube are great. But the ultimate goal of all your online efforts is to get folks to visit YOUR OWN website, a place where YOU control the user experience and can encourage fans to take specific actions that will support your music-making career (like buying a CD, downloading a new […]

Increase Your Website Traffic with Real-World Techniques

It's easy to forget how connected the virtual world and the real world actually are. After all, we live in both. And that's exactly why you should never limit your online marketing to just "online." It's time to turn off your computer, roll up your sleeves, and generate some web traffic in the real world.