Are your Facebook posts irrelevant?

Why targeting your Facebook posts is a MUST

If you manage a Facebook page with a national or global following, one of the quickest ways to KILL your fan engagement is to send out posts without using Facebook’s targeting tool. We’ve talked about this before in “How to Geo-Target Your Facebook Posts,” but I […]

How to Geo-Target Your Facebook Posts

Say you have an 18+ show in Ann Arbor, Michigan coming up (or a book launch party — this info can apply to just about any event). Instead of letting all of your fans from around the world know about that particular show, you can just invite your Ann Arbor, Michigan fans that are of […]