Are your Facebook posts irrelevant?

Why targeting your Facebook posts is a MUST

If you manage a Facebook page with a national or global following, one of the quickest ways to KILL your fan engagement is to send out posts without using Facebook’s targeting tool. We’ve talked about this before in “How to Geo-Target Your Facebook Posts,” but I […]

Should You Be Posting on Facebook — And How Often?

The wise ones over at MediaBistro have been pondering the question: “How often should you post to Facebook?”

Here’s a summary of their sagely advice:

* Post something every day 

* Use the targeting tools on Facebook to ensure your audience actually sees your posts

* Post only once or twice per day

* Wait at least […]