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You give a little, you get a little. It’s the way of the world, and most people in the music biz will tell you that when it comes to building your email list, the easiest way to do it is by offering something of value in return for a potential fan’s contact info. More often […] Have you ever wondered how to add video to your emails? Of course you have. Video is one the best tools for driving online engagement. Everyone loves ’em: big, bright, flashy videos! Well, here’s the thing — most people’s email programs don’t display videos. They disable them or strip them out entirely. But here’s a […] Once you send an email, it’s out there. There’s no getting it back. So before your message to your fans and followers begins its magical journey through cyberspace and beyond, you’re going to want to make sure you’ve crossed your t’s, dotted your i’s, and not made any huge embarrassing errors that will make you […] When it comes to emailing your fan list, the question of frequency is a hot topic with no single correct answer. It varies for everyone. For some, the sweet spot might be once a week, for others, twice a month or monthly. Some people even send out daily emails. A delicate email balance One thing […] It worked! I got your attention by asking a question you couldn’t answer without reading more than just the headline! Hopefully you only feel slightly manipulated. Lots of artists/bloggers/businesses are attempting to engage their followers by asking questions—which is a good thing—but oftentimes they’re asking the WRONG kinds of questions. Imagine an email in your inbox with […] Image via Shutterstock.com There are so many ways to digitally communicate with your fans these days. There’s Facebook, Twitter, Google+, Pinterest and about 500 other social channels. And social media is great for many reasons, but it’s not the most reliable way to deliver a message to large number of your fans. When you […] |
 
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