Chris Robley
There are a few good points about web-marketing made in this panel discussion between Janek Gwizdala, Juan Alderete, and Damian Erskine. But perhaps the most interesting one comes at the end, when Janek recommends that you think of every single one of your emails as a reference tool for fans.
The goal is to get your […]
Brad at CD Baby We all know that marketing your music to new fans is tough. And while marketing your music to people who are already fans and supporters is much easier, it comes with its own unique set of traps you shouldn’t fall into: If you push people too hard, they might back off. If you don’t keep them engaged […]
Chris Robley People don’t read anymore, so the answer is simple: probably.
No, no. I know in actuality people still DO read. It’s just that we spend so much of our online time multitasking. Our reading is scattered. We skim. We skip. We have 12 tabs open at once.
So you can’t expect your newsletter subscribers to […]
Brad at CD Baby You give a little, you get a little. It’s the way of the world, and most people in the music biz will tell you that when it comes to building your email list, the easiest way to do it is by offering something of value in return for a potential fan’s contact info. More often […]
Chris Robley Have you ever wondered how to add video to your emails?
Of course you have. Video is one the best tools for driving online engagement. Everyone loves ’em: big, bright, flashy videos!
Well, here’s the thing — most people’s email programs don’t display videos. They disable them or strip them out entirely.
But here’s a […]
Brad at CD Baby Once you send an email, it’s out there. There’s no getting it back.
So before your message to your fans and followers begins its magical journey through cyberspace and beyond, you’re going to want to make sure you’ve crossed your t’s, dotted your i’s, and not made any huge embarrassing errors that will make you […]
Guest Post When it comes to emailing your fan list, the question of frequency is a hot topic with no single correct answer. It varies for everyone. For some, the sweet spot might be once a week, for others, twice a month or monthly. Some people even send out daily emails.
A delicate email balance
One thing […]
Chris Robley It worked! I got your attention by asking a question you couldn’t answer without reading more than just the headline! Hopefully you only feel slightly manipulated.
Lots of artists/bloggers/businesses are attempting to engage their followers by asking questions—which is a good thing—but oftentimes they’re asking the WRONG kinds of questions.
Imagine an email in your inbox with […]
Guest Post Image via Shutterstock.com
There are so many ways to digitally communicate with your fans these days. There’s Facebook, Twitter, Google+, Pinterest and about 500 other social channels. And social media is great for many reasons, but it’s not the most reliable way to deliver a message to large number of your fans. When you […]
Chris Bolton Photo Courtesy of Shutterstock
One of the best ways to grow your fan base online (and offline) is by growing your email list. But it’s also easy to forget and neglect how important this is. Here are 10 easy ways to grow your list.
1. Give Something to New Sign Ups
Simple idea right? […]
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