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Got a tour lined up for this summer? Got a few gigs you’re playing this summer? Got ONE show you’re playing this summer? It’s never too early to tell your fans and friends to plan in advance for your upcoming performances in the summer months. In the cold of February, people are longing for […] You don’t need to completely redesign your website to make it resonate – sometimes it just takes stepping into the shoes of your fans and making a few tweaks here and there. Here are 12 tips that will help make your current band website even better. 1. Get rid of distractions Kill auto-play on videos […] Having (very) recently experienced the birth of my first child, I think I can say, with a reasonable amount of certainty, that humans have a pretty primal desire for care and attention. In fact, I can’t put down my son for more than a few minutes before his cries announce a desperate need for these […] I’ve said it many times before: your band website is the most important online marketing tool you have. In fact, your band website matters almost more than anything else. But . . . how do you use your band website to convert casual visitors into fans? Well, people don’t (usually) become fans overnight. (Yes, it’s possible. […] Let’s face it. The first time most people encounter your music is going to be online. They could be surfing Spotify, watching YouTube, or shopping on iTunes. They might see your band mentioned on Facebook or Twitter. They might see an event invite, a blog review, an article, an ad. There are infinite ways to […] The art of website photography Often the secret recipe for an awesome artist website is a perfect background or banner photo. But most photos aren’t really suited for the purpose of being a website backdrop. Most photos have a lot going on in them: dozens of colors, patterns, textures, animals, people, etc. These things can […] Understanding web traffic Web traffic is people! (Well, that’s not entirely true. Some web traffic is comprised of search bots, but people traffic should always be a website owner’s main focus). Despite this, when we talk about the people who visit our websites, we often use terminology that takes the human-factor out of the equation. […] |
  
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