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If you want bloggers and journalists to write about your music, and if you want to impress talent buyers so you can play more gigs, you need to make it easy for them to write about you or get a feel for your music by providing them with all the essentials. A while back, we […] You don’t need to completely redesign your website to make it resonate – sometimes it just takes stepping into the shoes of your fans and making a few tweaks here and there. Here are 12 tips that will help make your current band website even better. 1. Get rid of distractions Kill auto-play on videos […] It’s amazing how simply changing the background image on your website can make it come alive. That’s why we’ve compiled 25 free website backgrounds created by our in-house designers at HostBaby. These backgrounds can be easily added to any HostBaby Site Builder site with just a few clicks. If you have a self hosted […] Your album description is essentially a sales pitch, but that doesn’t mean it needs to read that way. It’s important to avoid tired phrases that mean nothing, and use specific language that really gets at the heart of what your album is about. After all, if you want people to click that “buy” button (that […] Having (very) recently experienced the birth of my first child, I think I can say, with a reasonable amount of certainty, that humans have a pretty primal desire for care and attention. In fact, I can’t put down my son for more than a few minutes before his cries announce a desperate need for these […] I’ve said it many times before: your band website is the most important online marketing tool you have. In fact, your band website matters almost more than anything else. But . . . how do you use your band website to convert casual visitors into fans? Well, people don’t (usually) become fans overnight. (Yes, it’s possible. […] Let’s face it. The first time most people encounter your music is going to be online. They could be surfing Spotify, watching YouTube, or shopping on iTunes. They might see your band mentioned on Facebook or Twitter. They might see an event invite, a blog review, an article, an ad. There are infinite ways to […] The art of website photography Often the secret recipe for an awesome artist website is a perfect background or banner photo. But most photos aren’t really suited for the purpose of being a website backdrop. Most photos have a lot going on in them: dozens of colors, patterns, textures, animals, people, etc. These things can […] Saving time by going offline The Internet — it’s amazing, right? It makes most things quick and easy. Or at least quicker and easier. But there’s one thing it still can’t do very well: face-to-face interaction. Sure, there’s Skype and iChat video and Google Hangouts and FaceTime (all of which I happily use, and often). But after […] |
  
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