Your fans and followers have supported you all year — sharing your content, attending your shows, buying your merchandise. Now it’s time to show them, with a simple holiday video, that you appreciate their support. And luckily you don’t need a big budget or expensive equipment to deliver this important message.
iPhone or Android Holiday […]
How to create an email newsletter that drives engagement and boosts sales this holiday season
20% of all music sales happen in the last six weeks of the year. Similar holiday sales spikes happen for books, art, and almost every other product on the market (except for bug spray and bathing suits).
Of course, […]
When someone signs up to your email list, they do it because they expect something in return. This is important to remember. If you’re having trouble growing your email list (online or off) you need to make sure that you’re providing enough value to properly motivate potential fans to take the leap.
Yes, your newsletter […]
What is a “qualified” email address?
Think of qualified email addresses as the internet equivalent of gold.
By qualified, I mean email addresses of people who are already interested in what you’re doing.
Where would you find people that are interested in you, and willing to signup to your list? On your website, of […]
Stop Talking About Yourself So Much
Yes, I know. It’s your website, your project, your art. But focusing too much on yourself can hurt your website copy. And it’s not necessarily that writing about yourself is bad; it’s how you do it that makes all the difference. It’s common for us humans to focus on ourselves, and […]
Have you ever wondered how to add video to your emails?
Of course you have. Video is one the best tools for driving online engagement. Everyone loves ’em: big, bright, flashy videos!
Well, here’s the thing — most people’s email programs don’t display videos. They disable them or strip them out entirely.
But here’s a […]
Once you send an email, it’s out there. There’s no getting it back.
So before your message to your fans and followers begins its magical journey through cyberspace and beyond, you’re going to want to make sure you’ve crossed your t’s, dotted your i’s, and not made any huge embarrassing errors that will make you […]
The most advantageous email you can send to your fans is one that encourages them to do something.
You should think of your emails as a jumping-off point, a place that gets the reader started on the road to what you really want them to do. This could be buying your album or book, liking you […]