Colors can evoke emotions and associations when we experience them. Not only that, they can change the way we think. Studies have shown that red increases our ability to concentrate and blue can increase creativity. Colors have power. What does your website communicate with color? Cool colors like blue and green often have a calming […]
Google is kinda like the all-knowing, all-seeing Wizard of Oz. We trust Google to have all the answers and solutions about everything. We expect Google to direct tons of relevant traffic to our websites. Though sometimes Google is not as all-powerful and all-seeing as we might assume. Like the old man behind the curtain, Google […]
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Writing a great headline is an art. It takes practice. But you know one when you see one–because you’ve already clicked on it. You’re already reading it because the title drew you in so fast, you hardly knew what your click-finger was up to and then *BAM*: you’re reading an article […]
By now, you’ve probably heard marketers and mavens from across the land proclaiming things like:
A social media profile is not a website! Your website should be the hub of all your marketing efforts! Don’t let a social media company control how your brand is experienced! Social media is the ocean and your website is […]
Image courtesy of Shuttersock.
I recently took my daughter on a trip to Seaside beach here in Oregon. As 5 year olds do, she randomly became ravaged with hunger as we were walking down to the beach. We walked back up to the street and went in the first sandwich shop we could find. […]
Search engines are getting smarter. More than that, they are getting social. A key indicator for how well a web page is ranked in Google or Bing is how many times people have “liked,” “tweeted,” or “+1’d” a given page. Google and Bing both admitted to using social indicators back in 2010 to improve the […]
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I love special effects, video games, and Sci-Fi movies. But I can’t stand a slow-loading animated website when I’m trying to accomplish a purpose. If I’m trying to get some information or buy a product, I want the shortest distance between my mouse and my goal. This is why […]
As any designer will confirm, color is one of the most important aspects of design. Color has an almost subliminal effect on people, and can set moods, imply emotions, and influence how people react to your brand.
Being consistent in your color choices can be the difference between a professional and a ‘not-so-professional’ website. If […]
Guest Post by Bob Baker, www.TheBuzzFactor.com
In case you didn’t know, online video consumption is huge. According to Nielsen, more than 10 billion videos were streamed in the U.S. alone during one recent month. That should come as no surprise, since video is a more engaging way for consumers to enjoy entertainment and […]