Ever wonder where your fans live? Want to know which social media sites send the most people to your website? Would you like to be able to see all the articles and posts online that link back to your band website? What about tracking your marketing successes and failures over time in order […]
When someone signs up to your email list, they do it because they expect something in return. This is important to remember. If you’re having trouble growing your email list (online or off) you need to make sure that you’re providing enough value to properly motivate potential fans to take the leap.
Yes, your newsletter […]
One of the most commonly under-appreciated elements of websites is font-choice. A well chosen font can do much to improve the look, feel, and readability of your site. Why not improve your site with a font that suits your personal style?
Choosing Top Quality Fonts
Searching for a typeface that will effectively communicate your site’s […]
Having a unique and easy-to-discover (and remember) domain name is important. But what happens if your chosen domain is not available for purchase? In some cases it may even be smarter to change your artist name then to settle for a confusing or inferior domain name that can’t be found […]
Stop Talking About Yourself So Much
Yes, I know. It’s your website, your project, your art. But focusing too much on yourself can hurt your website copy. And it’s not necessarily that writing about yourself is bad; it’s how you do it that makes all the difference. It’s common for us humans to focus on ourselves, and […]
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We often think of a website as just a few pages on the web, and back in 1999 that was a pretty accurate description. But in 2013, things are quite different. Today a website needs to be much more than a “page.” Your website should be an experience. What do I mean by […]
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Wikepidia defines “geek” thusly: “The word geek is a slang term for odd or non-mainstream people, with different connotations ranging from “a computer expert or enthusiast” to “a person heavily interested in a hobby.”
But I would argue that being a geek is becoming more and more mainstream and less […]