The simpler your site, the better.

The word “basic” has become an insult in some circles, but when it comes to your website, it can be a compliment. In past years, users might have been looking for an “experience” when they came to your site – I remember (not fondly) sitting through so many overlong Flash intros just so I could see tour dates – but today, they’re not hoping to be wowed: they want info, want to hear your music, want to see your videos, etc., and they don’t want to spend two minutes sitting through animation or poking around your abstract menu to find what they want.

You know what’s a very 2019 experience? Making navigation and usability as simple as possible for your current fans and potential new ones. Don’t feel like you have to fill every header category suggested to you in your template. If you don’t have something that fits, don’t use that section. Some of the best musician websites out there only have 4-5 links.

So don’t get overwhelmed by everything you can do; concentrate on what you should do – picking actions you want your site visitors to take and making it easy for them to do so.

Any insight or suggestions? Let us know in the comments!

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