A decade-old indie music DVD taught me the importance of having your own website

I suppose I should say “reminded me of” the importance of having your own website, because it’s something we’ve been championing for years! And if you’re a HostBaby user, you already know how important it is to have your own web address and a site YOU control.

When we talk about the benefits of your own musician website, we’re usually focused on the here and now, but staking your claim on your own little space on the web is also beneficial to the long-term health of your brand. Something I watched over the weekend reminded me of this.

I was checking out an old-ish (mid-to-late 2000s) DVD that an indie artist had put together himself, and it featured a bunch of groups and solo performers from his label, showcasing their music and giving each of them some camera time to describe who they were, where they were from, what their music was about, etc.

Every single one of them gave out their Myspace address.

Along with the unintentional side effect of immediately making this video (which was actually a really cool, DIY effort, especially for the time) seem painfully dated, it also shined a huge spotlight on the problems that come with putting all your eggs in a basket you’re not allowed to hold, let alone keep.

Remember how big Myspace was? Depending on your age, you may not, but it was HUGE, and lots of folks – musicians especially, it seemed – spent serious time souping up their Myspace pages. Heck, there were even services that would trick out your profile for a fee. And for a while there, it worked! There were bands and artists who gained serious exposure and huge followings via the now-tumbleweed-infested platform.

But when Myspace fell from favor, it fell hard. And all that work artists put into their pages? They couldn’t take it with them when everyone left. Why? Because somebody else had the keys to the house they built.

A dedicated site with your own, personalized URL? That’s yours. You control it. And it’s basically timeless. There are artists who have been using the same URL for their music for 20+ years now, and though the look of their site has undoubtedly morphed over the years, the home base has remained the same. The website address from the liner notes of their late-90’s CD is still active. Smart move.

And doesn’t “yourband.com” just have a better ring to it than “myspace.com/yourbandmusic4real503”?

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