I’m looking for your “listen” link – where is it?

listenhbSomeone just told me about your band. They’re sure I’ll like your music a lot. I trust this person so I’m gonna give it a shot! But, just so you know, it’s 2017 and I’m not looking to spend more than about 45 seconds searching around for your music.

I’ve got my phone in my hand, my earbuds in, and I’m googling you. I land on your site. I’m looking for the “listen” link. I see “media” – is that it? No, that’s pictures and art. Your “music” link just takes me to a page with iTunes links which lead to clipped samples. C’mon, not even a Spotify button? I guess I’ll settle for your video page and just click the one at the top. Is this your newest one? It doesn’t say.

The internet is full of distractions, and thus, it’s being navigated by people with constantly decreasing attention spans. Yes, it’s a bummer, but it’s the way it is. If you’re expecting people to work overtime to find your music, let alone spend additional time figuring out which of your songs to listen to, you’re probably expecting too much.

People are looking for a “listen” link. Poking around in HostBaby sites, I see people are also using “audio” as a link name (this is a HostBaby default), and even “music” – and that’s cool, too, as long as when people hit that link they’re able to press a button and hear your music within a few seconds after that. How you make that happen is up to you – use HostBaby’s audio pages for easy streaming and downloading, or embed videos or audio from other sites.

You’re in control, so make sure your music is accessible and you’re putting your best foot forward. If you have ONE song you want prospective fans to hear, which is it? Place it front and center on your Listen/Audio/Music page and make that decision for them. It’ll earn you new fans, keep ’em engaged, and lead to more listens down the road.

How do you handle your music on your site? Do you make it quick and easy for new fans to hear what you’re about? Let us know your tips in the comments.

 

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