Don’t feel obligated to link to your social networks if you’re not using them

HBBBBNot keeping up with your Twitter account? Don’t link to it!

Social networks can be tough to stay on top of. Musicians today might feel obligated to be active on every popular social network, which can often lead to account creation (with the best of intentions), a short period where you engage with the platform regularly, a longer period where you engage with it sporadically, and then eventual complete abandonment. Got tumbleweeds rolling through your Twitter account? That actually looks worse than not having one at all.

So, really, you’ve got a couple options:

  1. Stay on top of your social networks and really encourage people to follow you on all of them via your website. If you keep up with it, this can, obviously, be a great way to engage with listeners and potential fans on a daily basis, holding their interest while you’re in between new releases. Make a plan to keep your socials fresh by picking a day, a time – whatever – that you’ll post updates. Or just become one of those people who’s able to click out quick posts as you go through your day. People aren’t expecting groundbreaking stuff every time, you know.
  2. Only link to your active social accounts and delete any that are gathering dust. This is totally OK! You don’t have to have a Twitter account. Some people like the constant stream it provides; for others it’s just too much to maintain. There are thousands of Twitter handles out there that are “active,” but haven’t tweeted in years. This is not a good look. Got a social account that’s suffering from neglect? Remember that it’s showing up in search results and visitors are going to assume you’ve got nothing going on. So, either stay on it or get rid of it.

HostBaby makes it easy to include your Twitter and Instagram feeds on your site, and we also provide simple social buttons to use as links on your site. But just because they’re there doesn’t mean you have to use all of them. Link to the sites you’re current with – that way, when someone clicks on your social links, they’ll get additional content, not a ghost town.

Got any thoughts on this subject or tips that can help? Let us know in the comments.

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