Want press? Provide press-ready photos!

HBPressPhotoIt’d be great to get some press for your music, right? It’s really not a far-fetched goal for any musician: papers, weeklies, blogs – they all need content, and you could be that content! But you could just as easily miss that opportunity by not making it simple for the author to write about you.

We’ve discussed this before: having a clear-and-concise bio, providing samples of your music, and making your contact info easy to find are all part of the recipe for write-up success. Today we’re talking about photos, which can be equally important.

You probably already have some photos on your site – maybe live shots, studio pics, or photos your fans have taken. But do you have photos that are ready for the web and/or print? You should have at least one hi-res (full-sized, no editing or compression) image on your site that a journalist can use to accompany an article, profile, or show preview about you and your music. Even better? A small variety of hi-res photos including both landscape and portrait configurations, light and dark contrasts, and live shots mixed in with more traditional, “posed” photos.

Hi-res photos are HUGE, so you won’t be able to display them on your site like you would any other photo in your gallery. Instead, you can upload the image to your media library (under the image tab) within your HostBaby site builder, then link to it from your photo page. (If you are using the Photo Gallery page type, the image will also be automatically uploaded to your photo gallery, but not at hi-res. You will need to link to it directly via a text or image link to access the full-sized image.)

Linking directly to an image from your site is simple. Use this formula:

http://YourDomain.com/img/yourimagefilename.jpg.

The bolded parts indicate your unique naming convention. So if your website address is bestbandever.com and your image name is bestbandpic.jpg, the link to your image would be:

http://bestbandever.com/img/bestbandpic.jpg

You could even make it easier by creating a dedicated “Press Photos” page on your site, directing writers of potential features right to where they need to be.

By offering up hi-res photos on your site, you’ll not only increase your chances of getting written about – you’ll also control the images used to promote you and your music. Plus, it makes you look professional. And hi-res images work for both digital AND print, so you’re covered!

Got any tips on using press-ready photos on your site? Let us know in the comments.

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