Couple quick questions: Are you putting your music on YouTube? If not, you should be! It’s the #1 music-discovery platform in the world and CD Baby can help you get paid for your music’s use on YouTube, whether you put it there or not. Already got your music (or at least some of it) on YouTube? Good move.
Next question: Are you using HostBaby’s video page feature on your site? If you’re not, or if you haven’t checked it out lately, give it a look! With new features and an easy-to-use interface, it’s simple to display your videos, gain new subscribers, and keep fans engaged with your music, all while they’re on your site. (As opposed to sending them to YouTube, where we all know how easy it is to get distracted with other content.)
Setting up your video page doesn’t take long at all, and updating your videos is even easier. Check out this HostBaby help center article for full details.
Some tips on using your video page:
Use playlists. This is a simple YouTube function that allows you to control what video the user sees after they watch your first one. Put a playlist together of your best stuff and keep ’em locked in to your music.
Put your best foot forward. The first video on your page, or the first video on your playlist, should be the ONE you want visitors your site to see. This might be your newest video, your most popular video, or one with an urgent message about what you’ve got coming up. Whatever it is, make sure you’re showing potential fans what you want them to see!
Make it easy to subscribe. Savvy YouTubers will know how to get to your “subscribe” button via your profile, but you can do ’em one better: With HostBaby’s code-snippet widget and this official button from YouTube, you can have that subscribe button on every page of your site, increasing visibility and upping your chance for new subscribers.
HostBaby supports more than YouTube. You can include single Vimeo and Facebook videos on your video page, too, just as easy as YouTube. Mix and match!
Any tips you’d like to share about your use of video for your music, and/or how to make the most of your HostBaby video page? We’d love to hear them. Let us know in the comments below!