You don’t need to completely redesign your website to make it resonate – sometimes it just takes stepping into the shoes of your fans and making a few tweaks here and there. Here are 12 tips that will help make your current band website even better.
1. Get rid of distractions
Kill auto-play on videos and music, and if you’ve got any pop-ups (email sign-up forms, etc.), make sure they’re functioning properly and not constantly barraging your visitors. People want to feel comfortable, not overwhelmed.
2. Tell people what to do
Your site should be easily navigable so visitors can find what they want, but by highlighting certain elements, you can increase engagement, gather info, and encourage visitors to spend time on your pages. So: what do you want people to do when they land on your site? Preview tracks on your new album? Sign up to an email list? Read your blog? It’s OK to steer visitors in the direction you want them to go – it can be mutually beneficial!
3. Make sure your site is optimized for mobile
Mobile and tablet usage is huge these days, and you need to be prepared for website visitors who will be viewing your site on a device other than a laptop or desktop computer. Be sure to preview your website on various devices. If it’s not mobile friendly, now’s the time to make the switch. (Hostbaby offers a number of mobile friendly responsive templates. hint. hint.)
4. Ask for their email
Make sure to add an email capture widget to your website and feature it prominently. This gives fans a way to connect with you, and it insures that you can keep track of your fans. There is still no better way of communicating than through email!
5. Simplify your navigation
There’s usually no need to have 20 pages on a band website. Got more than 8 items in y0ur navigation bar? See if you can condense it. This will make it much easier for your visitors to navigate, and you’ll see more clicks as a result.
6. Double-check your contact info
We see this mistake all the time! Make sure it’s easy to find your contact info and that everything is up to date. You don’t want to miss out on opportunities because your contact info is incorrect.
7. Feature upcoming events
Keep your site visitors in the know by featuring upcoming performances and band-related happenings – and not just on your calendar. If you’ve got a big gig or release coming up, make it part of a temporary banner on your site.
8. Share full-length streaming tracks
Give visitors a chance to really get to know you music by featuring at least a handful of full-length tracks. After all, how often do you buy an album or song without hearing it first? People like to make a connection with a song before purchasing it.
9. Give something away
Try offering a free download of a song when people sign up to your email address. Again: mutually beneficial, and an easy way to plant that seed in a new fan.
10. Upload photos of your fans
Showing your audience having a good time will let other people know that your music is a good time. (Your fans will also enjoy picking themselves out in a crowd). Encourage your fans to share photos from their perspective, as well.
11. Post a quick update on your blog
There are too many sites out there with tumbleweeds rolling through ’em. A recent blog post will communicate to your visitors that your site is active and updated and it gives them a reason to come back for more. Make it a weekly thing so they keep returning.
12. Describe your music
No musician relishes describing their own music, but it’s important. When a new visitor lands on your site, you only have a few seconds to grab their attention. Try describing your music in a single sentence and be sure to feature that sentence on your site for all to see. Journalists will be appreciative, too!
Can you think of anything to add? Let us know in the comments below.