For most of us, the Christmas season doesn’t really start until after Thanksgiving, and that’s great! It makes this time of year even more special, but it also means, as of today, you’ve got the next few weeks to prepare yourself and your artist website for the upcoming rush.
Want to spend the holidays giving thanks back to current fans for their support, making some new ones in the process, and driving traffic to your site? Get in the spirit and start giftin’!
Pick a window of time in December to offer up some goodies on your site – it could be the whole month; it could be just one day – and start a mini-campaign of giveaways that displays your generosity, welcomes new listeners, and exemplifies the ideals of the holidays.
Give away a free song
When we talk about giving something away on your site, a free download of one of your strongest songs is always at the top of the list, and the holidays are no different. Want to make this count? Put your best foot forward and offer a free mp3 of your last single, or simply a song you feel will grab any new listener. This might not resonate with longtime fans who are already familiar with the track, but if it’s a song they love, they’re apt to tell their friends to go grab it while it’s free.
Release a holiday single
Or, record an exclusive holiday song and give that away. There’s still time to get it distributed, too. Then you could offer it up for free on CD Baby and on your site, but also let people know that it’s on Spotify and Apple Music so they can easily add it to their Christmas playlists. Better yet: create your own Spotify playlist, including the song, and direct folks there!
Get creative with it!
- Make a short, video Christmas card and mention your freebies there.
- Record and give away an “unplugged” version of one your better-known tracks.
- Customize cheap stockings from the Dollar Store, fill them with your CDs, and hold a drawing from the pool of email addresses you get from downloads over the course of the month to give them away.
Now is also a great time to spruce up your website, whether that means cleaning up your current iteration or holiday-izing it for December. Make sure if you’ve got some new eyes on it, it’s reflecting everything you want people to know about you and your music.
Got any other ideas? Let us know in the comments!