When someone visits your website, they should be able to find exactly what they’re looking for in a matter of seconds.
One of the ways to achieve that is to create a clear top navigation bar (Home, About, Calendar, Videos, Contact, etc.).
Another way to make it simple for fans is to present your homepage as a distillation of all the most important things about your music career at a glance.
The HostBaby website shown here for singer/songwriter John Kelly (click the link to visit the site) is a great example of both methods working together: the design is clear and minimal, so the “top nav” items are easy to read — AND he’s used widgets to make a kind of one-page displaying music, videos, a web store, upcoming shows, his mailing list, and social media links.
If people want to know more they can dive deeper into the site. If they’re visiting the site for something very specific (to buy a CD, to find out when the next show is, etc.), they can access that info right from the homepage.
Is your homepage making it easy for your fans? We’d love to see how. Leave a link to your site in the comments below.