Should I stream my whole album from my website, or just a few tracks?

Stream full album, or just a few tracks?We’ve already established that you should never offer streaming sample clips on your website. It’s 2014; a 30 second snippet of your newest song will annoy more people than it will entice.

So, if it’s clear you SHOULD be offering streams of complete songs in your website’s music player, you’ve got a decision to make: let them hear the entire album, or just a handful of tracks?

There’s really no correct answer to this question. It depends on a number of things.

  •  Have you only recorded one EP or LP? If so, maybe it’s best to choose your 2 or 3 strongest songs and showcase them.
  • Are you looking to create an immersive web experience? Hoping someone will get happily lost in your website’s content? Streaming your whole album can be a great way to get people to stay on your site and check out your blog posts, photos, interviews, etc.
  • Do you have a loyal fanbase that will pay for your CDs and vinyl regardless of the fact that they’ve already heard the album a dozen times on your site? If so, go ahead and reward your fans and give them access to the whole thing.
  • Are you still trying to identify your true fanbase, get press coverage, or find gigs? If so, put your best foot forward and be sure to only stream the “hits.”

What do you think? Do you make your whole album available for free streaming on your website? Or do you prefer to highlight just a few songs? Let us know in the comments section below.