If you’re a Gmail user, you’re probably used to seeing “display images below” at the top of your emails. Gmail hides image rich content by default. This can be a little bit annoying for Gmail users and even more annoying for those of us who are trying to send out image rich newsletters that we want our email list to fawn over.
The feature was largely a security precaution. It allowed Gmail users to asses the legitimacy of an email for downloading anything. Potentially, images could be used to harbor viruses that could harm your computer.
From the official Gmail blog:
“Have you ever wondered why Gmail asks you before showing images in emails? We did this to protect you from unknown senders who might try to use images to compromise the security of your computer or mobile device.
But thanks to new improvements in how Gmail handles images, you’ll soon see all images displayed in your messages automatically across desktop, iOS and Android. Instead of serving images directly from their original external host servers, Gmail will now serve all images through Google’s own secure proxy servers.”
How many Gmail users do you have on your email list? Do you think this change is for the better? Have you noticed a better response from Gmail users? Let us know in the comments below.