First impressions happen online. Is your website dressed for the occasion?

make a great first impression onlineGone are the days where a booker, blogger, or industry representative needs to see you play live to get a sense of who you are or what you sound like. In fact, by the time you take the stage, you’ve probably already made a first impression. The first thing these influencers do is look you up online. If you want to be taken seriously, this is where you want to make the biggest splash.

This is also how most of your fans will first encounter you as well. Think about it. Has a friend ever invited you to see a musician you’ve never heard of? Unless you’re more trusting of your friends than I am, you probably immediately looked up the musician to see if they were worth seeing. An outdated or nonexistent website, poorly recorded demos, and lackluster photos can cause low concert attendance. Your website can make the difference between fans deciding to stay in for the night, or purchasing that 20-dollar ticket for your show and telling all their friends about how much fun they had.

Bottom line: no matter how good your live show is, your web presence is what’s going to make or break you in the digital age.

This is why it’s so important to have a website that looks great and contains all the content and features that both your fans and music industry people are looking for: a bio, press photos, promo downloads, streamable tracks, videos, tour dates, album artwork, band reviews, a blog, and more.

Tips for making a great first impression online:

  • Put your best content on the homepage.
  • Don’t post absolutely everything on your website. Be your own curator. Only pick the best content.
  • If you have some awesome live footage, put that on your website. Make sure there is no filler in the beginning. Make sure your video begins at the best part and ends within just a few minutes.
  • Feature pictures of your audience having a great time.
  • Present professional-quality photos of your band. Be creative.
  • Feature 3 or 4 of the best songs in your current set.
  • Include a concert calendar with up-to-date info.
  • Include a downloadable press kit for journalists and bloggers. (Including: bio, hi-res-photos, song samples, reviews, etc.)
  • Include an up-to-date blog or tour diary and encourage your fans to participate and comment.
  • Include links to your active social profiles. You can even embed your Twitter feed right on your site.

Remember: A pro website wins out over a social profile or a one-page site every time. Why? Because a real hosted website shows both potential fans and industry professionals that you’re serious about your music.

What tips do you have for making a great first impression online? Let us know in the comments.

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