Event Listings: Give Fans All the Info They Need, and Then Some

How to Create an Event Announcement7 things every event listing should have

It really wasn’t that long ago that we had to rely on handbills and telephone-poled posters to spread the word about our gigs. Today, we’ve still got that option, but artists are clearly more focused on web-based promo for their shows than they are with hitting the pavement with a staple gun.

Why? Because it’s easier, cheaper, more interactive, and you can, ideally, reach a lot more people with a lot less work. But you still need to do the work, and now people expect you to be a lot more thorough with the details. And you should accommodate them.

Whether you’re listing your upcoming event on Facebook, your website, or any other platform, make sure you include this stuff:

1. Who, what where and when.

Yes, the basics. This one goes without saying, but we’re all human, and sometimes we forget the most obvious stuff. Always include who else is on the bill (along with links to their sites), the name of the show/event if it has one, the address of the venue, and approximate start time.

2. Price.

I feel like sometimes people don’t want to list the ticket price of their gigs if it’s a little spendy, thinking it might deter people from showing up. But is that better than someone arriving, finding out the cost, and being annoyed or disappointed? Just let people know. They’ll appreciate it, and it’ll stop them from having to ask you, which they inevitably will.

3. A link to purchase tickets.

If you have one. Venues love selling tickets in advance, and people like securing tickets so they can show up on their own schedule without worrying about a sold-out show.

4. A map to the venue.

You’ve probably seen those little Google Maps boxes on many invites you’ve received recently. These are great, especially if someone’s viewing the info on their phone. A couple clicks and they’ve got directions.

5. A show poster.

Even if you aren’t going to print one out (though you should, because most venues still like to have them to hang in their establishment), make a poster image that people can share online. It’ll increase your promo reach, and a show poster is a time-honored tradition that just makes the whole thing feel more official.

6. Pictures.

Of the venue, of the people who will be performing, of anything relevant to your event. It’ll get people excited about what they’re going to see, and give them a much better feel for the theme of the event.

7. A link to future tour dates.

Again, if you have one. But this is a great way to get people to tell their friends who live in the area you might be visiting next about you and your upcoming event.

Bottom line: the more info the better. It’ll lead to less confusion, less work for you because you won’t have to answer as many questions about the gig, and it’ll make you look like you know what you’re doing, which is always a plus.

Did we forget anything? Let us know your tips for successful event listings in the comments!

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[Calendar image from Shutterstock.]