5 Tips to Grow Your Email List From Your Website

Grow your email list online

What is a “qualified” email address?

Think of qualified email addresses as the internet equivalent of gold.

By qualified, I mean email addresses of people who are already interested in what you’re doing.

Where would you find people that are interested in you, and willing to signup to your list? On your website, of course. That’s where fans and potential fans come to learn more about you. If you want to build a relationship with these folks, you’ll need to get them to sign up to your email list.

Remember, email is far more effective than a social network like Facebook for building a personal relationship with your fans. There’s simply too much to be distracted by on social networks to expect the undivided attention of anyone. Email is different. It’s relatively private and personal. Not that you shouldn’t build your Facebook audience too; It’s just important to focus where you will see the most value.

Here are 5 tips for optimizing your website for increased email signups.

(Note: In order to grow your email list, you’ll need a professional email marketing program like HostBaby’s ListBaby. Using a regular email program like Gmail or Yahoo for managing your newsletters is unreliable and may get your email account banned.)

1. Make sure your signup form is the first thing visitors see

Hiding your email signup form at the bottom of your site or on the contact page isn’t going to do you a lot of good. Feature your email signup form on every page so people will see it no matter what page they land on.

Also, put the signup form in a prominent space near the top of your website. People’s eyes are often drawn to the top right-hand corner of a website, so it’s a perfect spot for your email form. Use colors and design that emphasize the signup form. This is one of the most important parts of your website, so you want it to stand out.

2. Let your fans know why they should sign up

You need to lead with the benefit. Why should your fans sign up to your list? What are you offering? Why should they care?

Spell it out: “Sign up to my email list and get THIS.” Tell them what THIS is.

It could be weekly stories, insider info, free tickets, discounts, concerts dates, comics, blog posts, exclusive offers, giveaways, etc. The list goes on.

Offer something of value, and your website visitors will repay you with their email address.

3. Offer instant gratification

Why not offer a download for anyone who signs up? It could be an Mp3, a video, eBook–anything that can be downloaded. Use a call-to-action like: “Download a free copy of our latest single.” Then provide a link to the file on the Thank you page (You can also  set up an auto-response email that delivers the goods).

4. Hold a contest

Hold a contest where one of the criteria for entering is signing up to your email list: “Sign up to my email list and enter to win a private concert.”

People love contests, and often giving away an email address in exchange for the chance to win something really cool is a no-brainer.

5. Use social media

It’s important to remind your fans on social media sites that they can get all sorts of beneficial content by signing up to your newsletter.

It’s good to regularly post reminders to your followers about how great it is to be on your email list: “Enjoy my Facebook posts? You’ll enjoy the newsletter even more. Click this link to signup on my website.”

Graduating clients from social networks to your email list is always a good idea, because you never know when the tides will turn and everybody will abandon one social network to go get on another. Your email list will always be a more reliable way of engaging with your fans.

Do you have any thoughts or tips on growing your email list? Let us know in the comments below.

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