While many large websites require constant 24/7 monitoring and work, an artist website rarely needs more than 20 minutes to a few hours of work per week to keep content fresh and return-visitors engaged. Keeping your website up-to-date is important so that when people return to your website they aren’t met with the exact same experience they had before. If this happens enough times, visitors may start jumping to the conclusion that you’ve abandoned your project or simply dropped off the face of the earth.
(Adding content regularly to your website is also a great way to let search engines know that your site has current and relevant content to index).
1. Upload a Few Photos Each Week
Photos are great content, and good photos tell stories. Take a few photos each week and document your artistic journey. You can add these photos to your photo gallery or to a blog post. Pictures of your fans are always great content. Give the photos context with a few sentences to describe what’s going on, and you’re done. Make it a habit and your website will always be up-to-date.
2. Share Other People’s Content
What has moved you will likely move your fans. If you’ve discovered some music, a video, or an article online that spurs your imagination (or your funny bone) why not write a short blog post about it? It can be as short as a few sentences or a few paragraphs. Ask your fans for their thoughts on the subject and begin a conversation in the comments section.
3. Update Your Calendar
A common mistake I often see is an artist calendar that either has no upcoming events or the last event was a few years previous. A blank calendar makes it look like you’ve got nothing going on. So if you have a calendar on your website, keep it up to date. Remember you can add more to your calendar than just public events. Release dates, recording dates, birthdays, and other events can give your fans a sense that they are more a part of your world.
4. Add a Social Media Feed to Your Site
If you are active on any social media sites, adding a feed of your most recent updates can liven your website with very little extra work on your part. (See: 10 Widgets to Make Your Website More Social)
5. Ask Others to Contribute
One of the easiest ways to generate fresh content for your website is to have others do it for you. Send some of your favorite local artists five interview questions and post them on your blog, or ask your fans to send in pics, videos, drawings, haikus—anything. Get creative: Hold a raffle or a contest for whoever produces the best content and publish everything on your site.
How much time do you spend on the upkeep of your website? What kinds of content do you create and publish on your site? Let us know in the comments below.