Sometimes we avoid sending regular newsletters because we feel like there is no news to report. Perhaps there are no events, concerts, album or book releases to promote, so you just skip a few weeks or months. This is hardly the best tactic. Regular interactions with your fans will keep them your fans. Here are 9 ideas for newsletters that you can use whenever you feel like you’re out of ideas.
1. Share Someone Else’s News
Everyone gets stumped sometimes and can’t think of what to write. The good news is, there is a wealth of stories and information online that are already written and ready to share. Find an article or blog post you think will interest your audience. Don’t publish the article in your newsletter in its entirety, instead simply write a paragraph or two about what this article means to you and then link to the source. You get bonus points if the article was written by a fellow artist. They might just do you the same favor back someday.
2. A Video That’s Not a Video
As you may know, embedding a video in email is not widely supported by email clients. This may change with HTML5, but the user experience is still too varied at this point to trust both the deliverability and playability of embedded videos in email campaigns. Email programs block embedded video to prevent spam. But there’s a little email marketers’ trick you may have seen before. Here’s how it works.
- Upload the video you want to feature to YouTube or similar sharing site.
- Take a tightly cropped screenshot of the video with all the play buttons and controls included.
- Embed the image in your email and link the image to the actual video.
When your adoring fans open your email, they will see a video in their email. When they go to click the play button, it will launch their browser and begin playing the video.
3. An Interesting Interview
Interview someone who you think your fans will be interested in. All you need to do is email this person 5 or 6 questions and publish the answers in your newsletter. You could even ask your fans to send you the questions ahead of time and pick the best ones. Keeping your audience engaged is one of the best ways to ward off the dreaded “unsubscribe.”
(Alternatively, put the interview on your blog and then link to it in the newsletter. This will bring more traffic to your website.)
4. Hold a Content Contest
Get your fans to submit poems, songs, videos — anything that can be shared online. Once you have all the submissions, use your newsletter to share the winners, as well as honorable mentions, etc.
5. Share a List of What You Love
Share your top 10 music videos, your top 5 novels, top 6 websites, or top 100 quotes. People love reading short, bulleted lists. Your fans will also love to know what you love.
6. Share a Story from Your Life
Even the shyest of us have stories, and people love stories. Pull back the curtain between you and your audience, and reveal a little bit about yourself. This could be a simple anecdote about what happened to your clothes at the cleaners, or an account of a life changing event.
7. A Special Discount For Your Fans
Give your fans a reason to feel thankful that they signed up in the first place. Offer a limited time discount on something you are selling online. Make sure your newsletter subscribers know that it’s an offer exclusive to them.
8. Your Newest Greatest Blog Post
This is an excellent way for you to send traffic to your website and get people sharing and commenting on your blog. Every time you write a blog post, make sure to include a link to it in your newsletter.
9. Social Media Call-Out
Write a brief description of what it means to follow you on Facebook, or Twitter, or other social media websites. Sure, including an Icon that says “follow me” is great — but a few paragraphs about what the benefits are of following you on Facebook will get you a lot more likes.
What do you include in your email newsletters? Let us know in the comments below!